Same here. Anyone that tasted my bbq automatically wanted to know what I used. I gave them the website and they ordered right away. Mind you that these were non bbq folks falling in love.
Same here. Carne Crosta has been my secret weapon when having quests over for steaks. over the last 5 years I've had multiple people tell me my steaks were the best they ever had. I attribute it to the rub. There's only so many ways to cook a steak. These rubs are what elevated everything to the next level.