Of course people didn't pay Jeremy Yoder to speak negatively about their product. Why would he do such a thing? Nobody who wants to get paid talks negatively to their boss, so why would Jeremy?
I think a lot of you in here are terrified of someone with an actual competency in science. The "BBQ Dogma" is being crushed and people are seeing that BBQ isn't some kind of mystic form of cooking, but instead straight science. Therefore it's easy to replicate, and doesn't require 225° for 18+ hours...also doesn't require a beer per hour to make it delicious.
@Bob C Cue, did you start this thread specifically to denigrate someone? You state you haven't even watched the video, but you post a thread about it. It seems like you're simply trying to stir the pot.
Video is pretty interesting and I've always liked the idea of a better concept for Santa Maria style cooking. I'm not going to purchase a Burchbarrel type cooker anytime soon, but I do love innovation in the BBQ world.