Unless I have missed it, I have yet to hear how the contests are going to benefit from these sponsors. Some have suggested that it could mean an increase in money for prizes...is that a wish or is that something KCBS has said they will do?
In the sanctioning paperwork that an organizer has to turn-in, KCBS states that each contest MUST provide space for KCBS or national sponsors, but doesn't say they're going to pitch in to help with the prize money.
"KCBS right to merchandise and promote sponsors:
KCBS reserves the right to display, promote and sell, KCBS products and services and that of its national sponsors at KCBS sanctioned contests. While it is impossible for KCBS to be at every contest, many contests will be asked to provide space for KCBS to display, promote and sell KCBS product and services and that of its national sponsors. KCBS will not be able to take its marketing promotion to every contest, and it is the exclusive right of KCBS to determine the location of such marketing activities. Organizer agrees to provide a space in a highly accessible area, either in the cook area or the near the judging area, where KCBS may place its official merchandizing trailer and promote, display and sell KCBS products and that of its national sponsors. The Organizer agrees to provide free of charge a space up to 40' x 30' for this purpose.
It is impossible for KCBS to market at nearly 300 contests per year. KCBS reserves the exclusive right to determine the location of KCBS marketing activities. KCBS and its sponsors/partners will be sensitive to any local sponsorship that an event already has secured, and will strive not to create any conflict or situation that jeopardizes that local sponsorship."
Carpe 'Que,
Jim