Oh no, from Brethern Brother to Brother hang in there!
We see this all the time too and believe me it still happens to us even after all the fame MONEY TALKS. We were outbid on one of our big jobs because they wanted a full on all you can eat buffet with drinks, pork, meats and appetizers (wings/shrimp) for three hours all you can eat for seven bucks a head. I'm sorry but where can you go for that and eat three hours for seven bucks? Can't get a super sized meal deal for that.
Last year each person probably ate two full plates plus appetizers and sodas. We didn't mind so much losing the gig because it would have COST US money to go there. With those chowhounds the new caterer will be out of business and they'll be begging for us back next year ha ha
What this means is chin up and don't succumb to selling a cheap and crappier cut of beef. STAY STRONG. You won't lose all the jobs, just some of them. Explain about your quality, service, and taste and how you use HIGH QUALITY PRODUCT. You will still score some of the jobs and those are the ones you you will get year to year.