I dont know, IamManMan, I think the public can be and has been baffled by B.S. for many long years now where barbecue is concerned. I've only eaten at one barbecue restaurant in my life that I'd score their barbecue an A. Since that time the guys who started it sold it and now it's a C- on a good day. I've eaten at maybe 2 or 3 that I'd score C's, and the rest to me are F (FAIL).
My best friend and team partner, when I got him involved in this to start with, took us to one of the local restaurants that keeps winning BBQ restaurant award after award. I found the barbecue to be chopped, very fine, VERY dry, somewhat bland, and wasn't too bad if you slathered the crap out of it with sauce. But then, I could've been eating a cardboard sandwich at that time and couldn't tell... A year later we had a very old gentlemen ask if he could sample some of our left-over chicken at a competition, I said sure, help yourself. Was about an hour later that the wife punched me in the shoulder, saying "watch this". The guy would come up, get a chicken thigh, walk about 100 feet away, eat it, ponder a little, then walk back and repeat. I guess he consumed about 8 thighs. After the contest he came up and explained that he was the owner of the barbecue restaurant I mentioned above and would love to have my chicken recipe. Nice guy, but no thanks. For that matter, chicken is my worst category. We only cook KCBS because my cooking partner friend loves to eat brisket, otherwise we'd stick to MBN (that's another story).
Anyway, about 6 month later we were out truck shopping and just stopped in for a bite to eat. My friend, now having judged 10 competitions or so, and cooked in another 10 or so, said to me "Did I REALLY ever think this was worth a ****?".
And there it was. He's spoiled too.
If you've never had really awesome barbecue you end up judging Q largely on the sauce (IMHO).