Sauces and rubs can be fun. I've bought some just to support brands before. I have several things from Killer Hogs, just because I loved a few of his recipes. It felt like a good way to support him. I need to do the same with Kosmos since their meatloaf recipe was 'knock me over' delicious. I send out Oakridge gift packs to anyone in my cigar group, if they get a new smoker. Many of them turn around and make additional orders of the stuff (how about a referral code, Mike? :wink: )
Salt and Pepper are great, I use them all the time. But that doesn't mean a rub isn't better. We cook a lot of steak for family and friends, and it's often ALDI meat (I actually like it a LOT better than the local grocery chains) and I typically use Oakridge Carne Crosta. She was on a 'womans weekend' with her sisters and friends, and they went to some uppity steakhouse. Several of them said they liked my steaks better. I'm not doing anything earth shattering with my cook-I just don't pretend that premade seasoning hasn't advanced in the past 30 years.