So that first cook, did it just like the PBC videos. I ignored any of my bbq and charcoal knowledge and wanted my first run to be just as PBC says, so I filled the basket with kbb, took out about 40 coals and put into the pbc chimney, had it lit for 15 minutes, coals were not completely ashed over to the top but dumped them in along with 4 good sized apple chunks and put the ribs right in. After about 2:40 pulled and glazed and back in another 30 minutes.
They tasted of lighter fluid and creosote i am guessing. I don't know if it was too much wood, or charcoal not being sufficiently lit, but I am guessing it is a combination of the 2. There was a lot of billowy smoke.
Like I said, I know how to use charcoal, just wanted to test it as directed from the company. I figure there may be some here that have a procedure that they have found works for them.