“Sooner or later, the big boys are going to get into it,” Bobby Brennan, the president of Kamado Joe, said recently. “If Weber doesn’t make one soon, somebody in their strategy department needs to get fired.”
Weber thinks otherwise. “We have been carefully researching ceramic outdoor cookers,” said Michael Kempster, an executive vice president of Weber-Stephen Products, “and while they have a small and enthusiastic following, most outdoor grilling enthusiasts find them too expensive and too complicated to use.”