I don't get it either. I don't know how many offsets they've sold because of his videos, and it would do the same for their pellet smokers. Even a loan of one should be in consideration.
Some companies just don't understand the power of the Internet, and the way they reacted on social media to the issues about the firebox placement and draughting on their smaller offsets show they are one of them. T-Roy even mentions them promising to send him something during his videoed visit, with no follow-up, which is inexcusable - better to not say anything then to make a promise and not make sure it gets followed up, especially with a semi-public figure with so many viewers.
I don't get it because advertising used to cost a fortune and was difficult to target your potential customers, now Youtube offers an incredible opportunity to get your products out there for next to nothing if you are clever and honest.