I may get flamed for this, but the Yeti/NRA thing is a little childish in my opinion. To me, it sounded like the NRA probably wasn't even using the discounts provided to them and Yeti just told them that they were cleaning house of old discount programs (kind of like Verizon did when they started auditing their corporate discount programs their customers were signed up to). From there, it seemed like the NRA got a little "upset" and they immediately thought to ruin a wildy successful companies name over a discount program by blowing it out of proportion. Kind of childish to me.
I would find it hard to believe a company like Yeti who is marketed largely to the outdoor industry and based in Texas wouldn't support the second amendment.
With that said I am a proud gun owner, support the second amendment, and the NRA. But, to me I thought it made them look bad. Also, I have huge respect for Yeti, their marketing, and the brand they built. They designed a lifestyle around a cooler and made people want to spend $350+ for a piece of white plastic filled with foam. Pretty impressive...