motoeric
Babbling Farker
- Joined
- Aug 7, 2006
- Location
- huntingt...
(mods: I'm not sure if this is the appropriate place for this thread. I didn't put it in the For the Board area as it's not necessarily for the BoD)
MMA Competing W/ KCBS?
Am I reading too much into this? So, it seems that the Great American BBQ Tour is a success. It's drawing advertisers, making money and raising awareness. I'm certainly not familiar with the intricacies of the tours development and who handled what (between MMA and the KCBS), but I would assume that the KCBS brand, expertise, staff and contacts played a big part in it's creation and execution.
MMA now has something called the Gridiron Rivals Tailgate Tour. They go to different football games, have structured activities, sponsors such as Kingsford, KC Masterpiece, Glad and others, they have grilling competitions at these events and give away food samples.
Is the KCBS involved with this in any way? I don't know for sure, but I don't think so. Is MMA using contacts developed from their work with the KCBS to gain sponsors? How is the MMA assuring that money spent on the Gridiron tour by sponsors is money that would not be going to the Great American BBQ Tour?
If the general concept of the tour is successful enough to emulate (nice euphemism for 'rip-off'), why didn't they just expand the Great American BBQ Tour to encompass football games? Isn't one of the main reasons for existence for the BBQ tour to get out the word about BBQ? Wouldn't these events be great venues for that?
So, is the KCBS grooming their successor?
Eric
MMA Competing W/ KCBS?
Am I reading too much into this? So, it seems that the Great American BBQ Tour is a success. It's drawing advertisers, making money and raising awareness. I'm certainly not familiar with the intricacies of the tours development and who handled what (between MMA and the KCBS), but I would assume that the KCBS brand, expertise, staff and contacts played a big part in it's creation and execution.
MMA now has something called the Gridiron Rivals Tailgate Tour. They go to different football games, have structured activities, sponsors such as Kingsford, KC Masterpiece, Glad and others, they have grilling competitions at these events and give away food samples.
Is the KCBS involved with this in any way? I don't know for sure, but I don't think so. Is MMA using contacts developed from their work with the KCBS to gain sponsors? How is the MMA assuring that money spent on the Gridiron tour by sponsors is money that would not be going to the Great American BBQ Tour?
If the general concept of the tour is successful enough to emulate (nice euphemism for 'rip-off'), why didn't they just expand the Great American BBQ Tour to encompass football games? Isn't one of the main reasons for existence for the BBQ tour to get out the word about BBQ? Wouldn't these events be great venues for that?
So, is the KCBS grooming their successor?
Eric