I think there can be reward for individuality. As long as it flavor fits with the definition of American BBQ, therefore, individuality can only go so far.. I try to do that all the time. I don't want to be the same as everyone else. So far, that line of thinking has worked out for me.
True but what I am thinking of is "individuality" being added as a 4th scoring criteria. Of course it would need to be weighted below the other three in value, but I think it would go a long way towards fixing the problem. Lets face it. It woyld be the least important category, but I doubt anyone would want to leave those potential points on the table.
But like I said. It ain't gonna happen.