I do make a living at selling bbq, but that's beside the point. I am paying $ 1.46 a pound case price. There are usually 10 bone in butts in the case. With a 50% yield, plus my time, rubs, sauces, etc.... we charge the $ 12.00 per pound, and out quality is always the same, I hope. Although I have seen at some events we do, there are customers that see our prices, and then go to the tamale guy at the next booth where they can get something for $3.00, but thats up to them, I know what we have and what we have to do. I once tried adding hot dogs that we sold for $ 2.00 ea to try to compete with the toco & tamale guys, but it wasnt worth all the extra work for us.