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I run Standard Equipment Co. "Effects for roughnecks and luminaries." We post products a few times a week and one of them gets a full treatment. Oddly enough I just posted my winner for best camping smoker. The last long-form post was on the gambler hat and the decline of men wearing hats, beginning in the 50's. I recently got a shout-out from Ralph Lauren and the maker of Hendrick's gin, which was pretty cool. Let me know what you think.
 
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