Are you matching the right woods to the meat? That could be the reason.
Alder: A medium, tart smoke taste. Best with fish, meat, game.
Maple: Sweet, hearty smoke flavor. Best with fish, jerky, bacon.
Apple: A light sweet flavor. Superb with poultry, ham, sausage.
Hickory: Heavy smoke flavor. Best with beef, pork, game.
Mesquite: A light, smoke flavor. Best with fish, poultry, beef.
Cherry: Distinctive & delicious. Best with ALL dark meats, game.
Pecan: A rich, sweet flavor. Versatile, goes well with everything.
Oak: Heavy smoke flavor. Is best with beef, lamb and pork.
Grapevine: A strong smoke flavor. Best with beef and poultry.