I just tried a dip of one of the Oakridge rubs and it was quite good, I imagine it is a really good beef rub. My go to rubs...
Simply Marvelous Sweet and Spicy (everything)
Simply Marvelous Spicy Apple (pork and ribs)
The Rub Company Santa Maria (beef)
The Rub Company BBQ (everything)
Dizzy Pig Dizzy Dust, no salt (everything, often with SM Sweet and Spicy)
Dave and Barney's (beef and ribs)
I used to use a lot of Todd's Dirt, it is a good general herb rub, of late, I have been using fresh herbs instead. But, I highly recommend Todd's Dirt as well. Same can be said of Plowboy's Yardbird.