Thank you for posting the clarification, Sled.
I was with you, Mike. All I really hoped to do with my posts was suggest a few folks (not you necessarily) set aside the torches and pitchforks, step back, and take an unbiased look at what KCBS is trying to achieve with this demo rig.
Some seem to believe that MMA has no business promoting the KCBS. Obviously, the KCBS thinks otherwise.
Perhaps I should state I have a bittersweet opinion of consultants. From 1987-91, I was a radio dj at small market Missouri station. The station's owner thought it was in his best interests to hire a programming consultant from Florida. My air talent colleagues and I balked at the idea of someone who didn't know our market, coming in and changing the sound of "our" station.
In the next Arbitron ratings book, however, we claimed the number 2 spot in total listenership, and I was pulling in 98% of the 18-35 year olds demo. Why? Because the consultant gave our listeners what was popular, instead of what we music snobs deemed "quality" music. The sheep loved their hits. While I still bristled at having to submit to the cookie-cutter ideas of an out-of-towner, I had no trouble accepting my bonus check, and pay increase.
There are a lot of differing opinions on the best way to do something. Disagreement with the KCBS/MMA decisions was a given, regardless the direction they went. Last I checked, it was still an imperfect world.