It's $499 on Amazon, so the price is good. It's probably a decent entry level pellet smoker. I've seen one in person at a competition and I'd say it is a small step up from Traeger.
I came over here to see if anyone has seen this deal.
Look at Pellet Heads forum, there is plenty of praise for it there. If I didn't have my current pellet pooper I'd be inclined to buy one for that price.