What are sponsors looking for...???

Return on investment (ROI)

Rich Parker said:

Return on investment (ROI)

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ROI can mean different things to different potential sponsors; public impressions, brand awareness, direct referrals, direct sales. Best way (imo)is to ask them directly.

chefman316 said:

So then if ROI is the driver, having multiple GCs is not as important as popularity and networking ability?

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Too many variables. But in short. 500 GC's and you can still be an arse that no one wants representing their company.

All companies are different in what they are looking for. We only ask the companies whos product we use. We offer to promote their products in our classes, at our comp sites, on our website and social media pages, and most of all...we offer honesty, integrity, and loyalty...

Looking at this from the standpoint of a business owner, here are the things I would ask first.

1. Do I like you, and do I like your team?
2. Are you professional in presenting yourself?
3. What does your public presence and persona say?
4. How much money or product do you need?
5. What areas do you compete in, and how often do you compete?
6. If I am providing a food product, do I like what you do with it?
7. Last, do you win, are you competitive?

It's not to say that I don't care about sponsoring a winning team, obviously there is value to winning, however, as is the case in most businesses, how you present my product and name matters the most, and how you present yourself reflects my name once I become a sponsor. I wouldn't want to be associated with someone that does not reflect my values just because they win, nor would I want to be associated with a guy who makes mediocre food, but, approach and marketing is a lot about how you act and behave.