Hey guys - Shane with Snake River Farms here.
It's a bit cliche to say, but Kurobuta is to pork what Kobe is to beef. Today's mainstream pork has been bread to be the "other white meat" which has resulted (in my opinion) in a product that is bland, watered-down and somewhat tasteless. Kurobuta is different on a genetic level and that translates into pork that is much redder than you're used to, it's also highly marbled and very juicy. We hear a lot that it's "what pork used to taste like."
That said, it's expensive to produce, and thus to sell. Some people find the taste difference to be worth it, others don't. I can tell you that of all of the products we sell, our ham customers are the second-most passionate and vocal about how much they love the product (our briskets are first).
Rookiedad - I'm sending you a PM, I want to find out more.