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Opening a BBQ trailer - advice, tips, warnings, give me your best!

Hey Brandon,

Just a few things off the top of my head. Disclaimer : I just hit 1 year running a BBQ food trailer, so take what I say with that limited amount of experience in mind.

-Shotgun Smoker : looks like a great smoker but it's small. With such a small smoker you're going to severely limit your potential for growth. It's probably better to invest in a larger smoker so that you have room to grow. Again, this is just my experience...I have a large "hog style" smoker with an offset firebox for stickburning, and it has 2 propane burners so I can wrap the meat after a few hours and walk away until it's all done.

WwLO6Sr.jpg
I've got a warming box on the left there, and the smoker in the back is what I use for everything. I can do a 175Lb hog on the bottom rack and a 125Lb hog on the top rack. It's a shockingly good smoker and cost was $1900.

-Business : have you setup an LLC or similar business entity yet? If not I'd start working on it because it will take at least a month, and if the government is moving slow it can take multiple months. You'll also need a solid business model and even more importantly a solid MENU. I bring up the menu because it will dictate the exact type of equipment / cooker you'll need. Example : do you plan on using vegetables in any of your dishes? If so you're likely going to need a 5th sink just as a vegetable wash station. Most places will require you to have a 3 bay sink as well as a hand wash station. The menu is so important because it will let you know what size refrigerator you'll need, size of smoker, how much counter-top space / work tables, etc..

Have you looked around and are there any commissary kitchens available in your area? Can you afford to pay them with your current plan of just doing a few events or weekend work? There are no co-op kitchens in my county so my only way of getting a commissary kitchen was to go to just about every restaurant in town and ask them if I could use their place as a commissary. As you would imagine the answer was a resounding "NO." So this left me in a spot where I had all my equipment and was ready to go, but couldn't get permitted by the Health Department / Environmental Health.

-Equipment : have you decided on electric versus propane? Electric will require you to have a pretty large and powerful generator, while propane will require you to have access to LP and a couple of 100Lb tanks. What type of hot water system are you planning on going with, and is that compatible with the Food Code in your area? It's unreal how some counties will not allow tankless hot water heaters...such a joke.
-I highly recommend a steam table...I cheaped out when I bought my trailer and now I'm running with chafing dishes each day to keep the food warm...it's a huge pain in the butt and a steam table is such a better choice.

-Funding : Do you have all the money on hand for everything you need? There is little to no external funding for any kind of food operations. In terms of lending food trucks / trailers are considered to be the exact same thing as restaurants, and restaurants are one of the worst investments in the history of the human race. My trailer, all in, was about $20K, and I needed another $7K in equipment (generator, cooking equipment, initial stock), and another $3Kish for incidentals (liability insurance, licensing fees, inspections, registration, etc..). Both my wife and I have credit scores of over 800 and the only loan I could get was for $12,500 and the APR was unreal. I ended up getting a personal loan, instead of a business loan, and that is what I used to fund my business.
Even the SBA loans didn't want anything to do with me because it was a food truck business...pretty demoralizing.

All of this is just food for thought to get your mind oriented towards the business aspect of things. Everybody told me to quit thinking like a pit-master and more of a business person, but it took me a while to make that switch. Initially my portions were large and my prices were a bit low, so after 3 months I was breaking almost dead even...working ~80 hours a week for zero profit. I made some changes on portion sizes, increased my prices, and found some cheaper alternatives for meat sources and things are finally looking better. I've also got a great following now so I've been able to branch out a bit from just lunch service into more vending-events and it's great!

Medic92 helped me a lot when I was getting my business off the ground, and he has offered up some good advice / wisdom in this thread already. Feel free to reach out to me if my post is unclear or if you'd like me to further explain anything I've said, or with just any other questions in general.

I will suggest that before you buy a smoker, or build a trailer, you have a sit down with the Health Department / Environmental Health and find out exactly what kind of equipment they will require you to have. Some places will ONLY allow a NSF smoker and if that's the case then your smoker budget is going to need to increase by a large percentage. Most NSF cookers start at $5K and ramp up from there pretty aggressively. Just trying to help you to avoid the mistakes I made : technically I don't need an NSF smoker in my city / county according to the Food Code, but the Health Inspectors want to see an NSF label regardless of what the Food Code states. As a note here I seem to have way more problems with my Health Department than anybody has with theirs, so your experience might not be such a pain.

OK, good luck moving forward!
 
Also, ServSafe Managers Course...if you haven't taken it yet go ahead and do it as soon as you can. This will also help you identify and control some potential issues within your food trailer.

https://www.servsafe.com/ServSafe-Manager

I highly recommend taking the in-house course (rather than the online course) because you have instant access to answers from the instructor. During the course you will write-up a HAACP plan which is something you'll need to do for your food trailer anyways, so it will give you a leg-up in getting it done.
 
Hey Brandon,

Just a few things off the top of my head. Disclaimer : I just hit 1 year running a BBQ food trailer, so take what I say with that limited amount of experience in mind.

-Shotgun Smoker : looks like a great smoker but it's small. With such a small smoker you're going to severely limit your potential for growth. It's probably better to invest in a larger smoker so that you have room to grow. Again, this is just my experience...I have a large "hog style" smoker with an offset firebox for stickburning, and it has 2 propane burners so I can wrap the meat after a few hours and walk away until it's all done.

WwLO6Sr.jpg
I've got a warming box on the left there, and the smoker in the back is what I use for everything. I can do a 175Lb hog on the bottom rack and a 125Lb hog on the top rack. It's a shockingly good smoker and cost was $1900.

-Business : have you setup an LLC or similar business entity yet? If not I'd start working on it because it will take at least a month, and if the government is moving slow it can take multiple months. You'll also need a solid business model and even more importantly a solid MENU. I bring up the menu because it will dictate the exact type of equipment / cooker you'll need. Example : do you plan on using vegetables in any of your dishes? If so you're likely going to need a 5th sink just as a vegetable wash station. Most places will require you to have a 3 bay sink as well as a hand wash station. The menu is so important because it will let you know what size refrigerator you'll need, size of smoker, how much counter-top space / work tables, etc..

Have you looked around and are there any commissary kitchens available in your area? Can you afford to pay them with your current plan of just doing a few events or weekend work? There are no co-op kitchens in my county so my only way of getting a commissary kitchen was to go to just about every restaurant in town and ask them if I could use their place as a commissary. As you would imagine the answer was a resounding "NO." So this left me in a spot where I had all my equipment and was ready to go, but couldn't get permitted by the Health Department / Environmental Health.

-Equipment : have you decided on electric versus propane? Electric will require you to have a pretty large and powerful generator, while propane will require you to have access to LP and a couple of 100Lb tanks. What type of hot water system are you planning on going with, and is that compatible with the Food Code in your area? It's unreal how some counties will not allow tankless hot water heaters...such a joke.
-I highly recommend a steam table...I cheaped out when I bought my trailer and now I'm running with chafing dishes each day to keep the food warm...it's a huge pain in the butt and a steam table is such a better choice.

-Funding : Do you have all the money on hand for everything you need? There is little to no external funding for any kind of food operations. In terms of lending food trucks / trailers are considered to be the exact same thing as restaurants, and restaurants are one of the worst investments in the history of the human race. My trailer, all in, was about $20K, and I needed another $7K in equipment (generator, cooking equipment, initial stock), and another $3Kish for incidentals (liability insurance, licensing fees, inspections, registration, etc..). Both my wife and I have credit scores of over 800 and the only loan I could get was for $12,500 and the APR was unreal. I ended up getting a personal loan, instead of a business loan, and that is what I used to fund my business.
Even the SBA loans didn't want anything to do with me because it was a food truck business...pretty demoralizing.

All of this is just food for thought to get your mind oriented towards the business aspect of things. Everybody told me to quit thinking like a pit-master and more of a business person, but it took me a while to make that switch. Initially my portions were large and my prices were a bit low, so after 3 months I was breaking almost dead even...working ~80 hours a week for zero profit. I made some changes on portion sizes, increased my prices, and found some cheaper alternatives for meat sources and things are finally looking better. I've also got a great following now so I've been able to branch out a bit from just lunch service into more vending-events and it's great!

Medic92 helped me a lot when I was getting my business off the ground, and he has offered up some good advice / wisdom in this thread already. Feel free to reach out to me if my post is unclear or if you'd like me to further explain anything I've said, or with just any other questions in general.

I will suggest that before you buy a smoker, or build a trailer, you have a sit down with the Health Department / Environmental Health and find out exactly what kind of equipment they will require you to have. Some places will ONLY allow a NSF smoker and if that's the case then your smoker budget is going to need to increase by a large percentage. Most NSF cookers start at $5K and ramp up from there pretty aggressively. Just trying to help you to avoid the mistakes I made : technically I don't need an NSF smoker in my city / county according to the Food Code, but the Health Inspectors want to see an NSF label regardless of what the Food Code states. As a note here I seem to have way more problems with my Health Department than anybody has with theirs, so your experience might not be such a pain.

OK, good luck moving forward!
So seriously, thank you for writing this. I had not even thought of needing an NSF cooker and will be calling the Health Department today to see if I can get some answers, as well as on the hot water system.

- Business / LLC : I have another business setup right now but am working with my accountant/business advisor who is drawing up the paperwork as we speak. I'm about halfway through the business plan and the menu is pretty much set. I still have a bit of work to do... but the important things are started.

- Equipment : I hadn't really decided on Electric or Propane for the inside, but I have a connection with a local company that provides LP so I may end up going that route. I've also thought about a hybrid of both for different things.

- Funding : I don't have all of the $25k I'm projecting to need before I sell my first pulled pork sammie, but I have about $10k of it. Once I finish the business plan I have a couple family members that are interested in a $5k investment for a small return. They just want to help me get off the ground. I know people will be like DONT GO INTO BUSINESS WITH FAMILY OR PARTNERS LBAH BLAH BLAH... They can all shut up, I don't care. This $$$ will be paid back quickly with a small interest rate for them to exit. If the bank doesn't want to give me the $5k-$10k I will need to finish off... I'll open a 0% introductory credit card for the business and call it a day.

Again, I just want to reiterate that this is kind of a hobby truck that will be open maybe 2 days a week while we test the market for what we're trying to do. It's not going to make or break ANYONE involved so any and all comments on my choices of funding/business setup can get bent :)

- Pit master -> Business thinking : So I actually come from the business side of things. I run a freelance web/app business and work regularly with business consultants. I just ended up getting pretty good at BBQ from all the knowledge I gained here and making bad BBQ that I again like many was told "You should open a BBQ spot". I'm doing as much as I can of this myself, as well as keeping my full time job. This is actually going to be more of a catering venture at first with almost like a "Pop-up" once a week.

The commissary kitchen is obviously the last thing I need to get an answer on because I was always told that if everything could be done on the trailer, I wouldn't need one. And having a place that has a power hookup means I can do everything I need to, on the trailer. So hopefully that's the case. If not, I am gonna start asking the restaurant owners I know personally, and see what I can do. PRAY FOR ME.

I have also been doing marketing, web & app development, and social media marketing for a couple years. It needs to look professional, and it will. Yesterday I contracted a designer that is going to work with me. He's a Senior Art Director of a large marketing firm in the region that I went to high school with and have hired in the past, he's also down with BBQ.

There are a couple economic development organizations in town that I've started conversations with to help me with the process. This town is fortunately all about small business and people will help those that work hard to launch something.

I'm all in on making this a thing and I can't wait for you all to see what we've got going on. I'm also going to add a blog our site with recipes and whatnot.

My wife and I officially decided on a name, "The Smoke & Swine Co."
 
Sounds like you have a pretty good grip on what needs to be done. Good luck with your venture and I hope to hear good things in the future.
 
Sounds like you have a pretty good grip on what needs to be done. Good luck with your venture and I hope to hear good things in the future.


Thank you. I am really hoping I can get everything cleared with the Health Department. That's really the only unknown still. I sent the e-mail and left a voicemail today so hopefully I will hear back soon.

This was just too good of an opportunity to not try. I'm a serial entrepreneur and obsessed with BBQ. Gotta do what you love and it's not a job right?
 
So I'm guessing you do not need NSF anything?

That seems to be the case! As long as it's not enclosed in the trailer, the health department where I live doesn't have any issues with it. The equipment inside the enclosed part will be for sure but I'm thinking of running all electric in there anyways.

"No special equipment on the smoker" when I sent him a picture of the one I was thinking about getting.

I e-mailed him with my plans and after a couple days he got back to me and told me that everything sounded good, but I would just need a commissary agreement for the clean water hookup/grey water disposal.

Unfortunately the closest "commissary" is over an hour away so this is my only hang up right now. We just started the process of building a house and I'm getting ready to switch jobs so I'll mostly be working on the business plan and learning the Shotgun and rest of equip the rest of the summer/fall. I will be in talks with a couple of our restaurant owner friends and the campus here in town. Also there may be an opportunity with a large organization here letting me use their "cafe" as one.

I talked with a representative from the Economic Development Corp and she really liked the couple ideas I had and said she knew of at least 2 others in the org that would be interested in hearing more. So we're going to put a little more effort into planning out our "Pavilion".

That same day I got my haircut at a new place and the lady that did my hair said she had a client that has run a restaurant and food truck in this town for 10+ years and gave me his contact info! He of course said it was okay and is going to let me pick his brain on how to be successful.

My wife said this is probably a 3 year plan, but she knows I'm ambitious and I'm thinking if not next summer, summer 2021 for sure on the trailer. The "Pavilion" may be a couple more years after that.

Too stoked though. Thanks to the brethren for the confidence in doing something. I've read through a bunch of horror stories as well as success stories and have picked up a lot of invaluable knowledge on the subject. I will keep everyone in the loop.

The Shotgun gets here tomorrow!!!!! The Blackstone was delivered broken so Amazon is sending a new one scheduled to be here Thursday. The Grilla hasn't gotten me a shipping notice yet but it should go out this week.


Cheers ya'll!
 
I've been thinking the same thing as Brandon. Thanks for asking the question and thanks to those with experience who have responded. I know I'm re-thinking this "great idea."
 
I've been thinking the same thing as Brandon. Thanks for asking the question and thanks to those with experience who have responded. I know I'm re-thinking this "great idea."


It has definitely made me rethink some things a bit but definitely not a deterrent. This thread has given me some absolutely invaluable information and things to look for.
 
It's been a crazy few months that has turned into me catering 5 different parties for up to 80 people with plenty of room.

So Thursday of last week, I asked my business lawyer to kick the tires and light the fires on "THE SMOKE & SWINE CO., LLC"

Thank you for all your help brethren.



This is going to be a wild ride and we're getting ready to roll!
 
Congrat's Brandon.
Make sure you update this thread or star a new one on your new venture.
 
Hi Brandon, we have a similar startup story. My wife and I both have full time jobs and started South Texas Barbecue Co.-WV, check us out on FB if you have a chance!



Since, July 13, we've had around 20 events including several catering gigs ranging in the 50-125. As I'm sure you know it's a ton of work balancing your 'real job' and the side gig. We also have kids, and they have been able to participate too!


We started this basically as cheap as possible, we did however get a large smoker to ensure we were able to produce the amount of meat we could serve. We do everything pop up tent style for now.


Congrats, and feel free to reach out if you ever want to bounce some ideas!
 
Hi Brandon, we have a similar startup story. My wife and I both have full time jobs and started South Texas Barbecue Co.-WV, check us out on FB if you have a chance!

Since, July 13, we've had around 20 events including several catering gigs ranging in the 50-125. As I'm sure you know it's a ton of work balancing your 'real job' and the side gig. We also have kids, and they have been able to participate too!

We started this basically as cheap as possible, we did however get a large smoker to ensure we were able to produce the amount of meat we could serve. We do everything pop up tent style for now.

Congrats, and feel free to reach out if you ever want to bounce some ideas!

So awesome to hear stories like this!

I will be starting as cheap as possible too and have been really thinking about the pop-up tent style. I have a 1 year old as well and more than likely will have another one here in the next couple of years. As well as the day gig it is definitely alot to balance but I love it!

There is another guy in town that does it once a week tent-popup on Saturday and pretty much sells out every time. I'm wanting to make it more like a to-go place and will have an app for pre-orders/pickups.

The only hurdles left to clear are the commissary agreement that I'm actively working on and then just purchasing and outfitting the trailer. I have secured 3 or 4 spots already to park it that are all private property and have quite a bit of traffic. A chef friend of mine has graciously offered to help setup the trailer for maximum efficiency when I get it so that should be a massive help. Most of what I'll need is just Cambro (or other warming boxes) and refrigeration.

I appreciate the insight and will definitely reach out! Congrats on your outfit as well and hopefully one day we'll get to share some 'Que.
 
Is there an American Legion or VFW or Knights of Columbus in your town? Most of the time they'll have a commercial kitchen and they'll let you rent it as your commissary, sometimes for as little as cooking for their monthly meetings. Check with local churches as well, a lot of them have commercial kitchens as well.
 
Seems like you are well on your way to some measured success. I hope it goes well for you and I note some absolutely golden advice here.

Personally, I took a different path and decided not to do what you've done, so i'm coming at you from that perspective.

1. Your current job you are very good at, It makes you more money than catering is likely to AND gives you the spare time to AFFORD a really nice backyard or patio setup and wow your envious guests on a weekend AND spent time with your kids who need you now. Is this going to happen when you get bogged down on the 4 or 5th Catering gig for the month.... Be careful about turning a hobby into a business.

2. As Medic 92 has clearly illustrated: it's a business. Consistancy is king. Pricing and QC is crucial. How are you going to handle real customers when someone actually doesn't like the ribs and wants their money back. How are you going to handle it when you find that someone you just employed (or worse... it's family) is responsible for screwing something up that resulted in that problem with the unhappy customer. This is when the "hobby" starts not being fun any more.

3. Are you an easy touch... Are you the kind of bloke that can't delegate and as a result decided to do it all himself rather than getting others to do their job. How is this going to affect your paying job when get back into the office on Monday and you are too tired to do your job properly and things suffer. Could you be that guy?

I weighed up those things and was pretty sure I'd screw up even though people said the same thing to me... "Best brisket I've ever tasted" ... but they'd tasted exactly ONE brisket before because of where I live. In a word... know your own capabilities. The world is littered with bitter people who opened up a restaurant or some kind of catering business because their friends said it was a good idea. Their friends weren't around to see them fail. Could that be you?

Honestly I still dream of doing it, but it's a dream. I put out killer BBQ for home and friends but have a well paying job I can get back to during the week. They say... "Open a BBQ Restaurant. It will be fun" And you give them a knowing look and ask them for a $50,000 investment just to watch the smile disappear off their faces. Could this be you?

Probably not, but ask yourself the question just the same.

Cheers!
 
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I just started reading, and didn't realize this thread started some months ago. Glad it's working out well for you!
 
So awesome to hear stories like this!

I will be starting as cheap as possible too and have been really thinking about the pop-up tent style. I have a 1 year old as well and more than likely will have another one here in the next couple of years. As well as the day gig it is definitely alot to balance but I love it!

There is another guy in town that does it once a week tent-popup on Saturday and pretty much sells out every time. I'm wanting to make it more like a to-go place and will have an app for pre-orders/pickups.

The only hurdles left to clear are the commissary agreement that I'm actively working on and then just purchasing and outfitting the trailer. I have secured 3 or 4 spots already to park it that are all private property and have quite a bit of traffic. A chef friend of mine has graciously offered to help setup the trailer for maximum efficiency when I get it so that should be a massive help. Most of what I'll need is just Cambro (or other warming boxes) and refrigeration.

I appreciate the insight and will definitely reach out! Congrats on your outfit as well and hopefully one day we'll get to share some 'Que.

Hey brandon,

How are things? Any update to the business and pics of your trailer set up?

Looking forward to following along on your story in 2020?
 
Tron-Z

You are Awesome Sir.... Thanks!
Now that the shameless plug is over...

First and foremost, invest in a good pair of shoes with good arch support and cushion. I honestly can't stress this enough.

Cooking for business is different than cooking for yourself. You're locked in to producing a good consistent result over and over and over again so your chances to experiment with different flavors and ideas get stunted somewhat. Have you ever gone somewhere that you've been patronizing for years and suddenly your favorite item tastes different? It throws you off and even if it's good you're going to miss the old way it was done. Once you've got the process nailed down, changing it can be a challenge. So make sure you're perfectly happy with your recipes and methods. If you decide down the road your rubs are too expensive or time-consuming, it can be tough to change it up.

Don't undervalue your product. Realizing you're not charging enough and raising prices will not win you any friends or customers. Figure out what everything costs. Maybe you're barbecue sauce costs you 25 cents per two ounces, but don't forget to factor in the cost of the containers and the prep time, right down to the amount of gas the stove uses. It's hard to control overhead when you forget small things that add up.

Social media is your friend! I do virtually no advertising whatsoever outside of Facebook and Instagram. As soon as you have your plan in place start a Facebook and Instagram page. Use lots of pictures, add a video here and there, and use the "Boost" feature on Facebook. You can create a huge buzz of anticipation in your area. A couple of free food tastings where you hand out samples before you open can also help a lot.

Talk to other restaurant managers/owners in the area. There will probably be a couple that won't talk to you, but you'll be surprised at how helpful they can be.

I see you have a fair amount of manufacturing in Warsaw. Every single plant should have a stack of menus dropped off in their break rooms along with lunch specials, especially an "on the go" menu that they can pick up quickly on a short lunch. Also emphasize the catering with them. Catering staff meetings and other functions with those places can send your business into the stratosphere.

Be ready to work harder than you ever have in your life. I've done everything from the military to being a paramedic to working in factories and I've never worked as hard as I have these last couple of years. Cooking for the public is a huge undertaking that shouldn't be taken lightly. I did and it made the learning curve extremely steep.

Study your processes constantly. You should always be looking at ways you can do things more efficiently, faster, and for less cost and more profit. Do that without sacrificing quality and you'll be in good shape.

People are going to invite you to set up at festivals and fairs. Personally, I wouldn't do it your first year. It costs to reserve a spot and without name recognition you'll sit there and watch places with inferior food make a killing just because they've been there for years and you don't have enough of a reputation established.

That's about it for now. I'm sure I'll think of 200 other things as soon as I post this. If you want to pm me, I'll be glad to share my phone number and talk to you about it any time.
 
I am learning how to post in the forum :oops:
 
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