I just have to say, i love bacon. No really, I LOVE bacon, all kinds. I have never seen a piece of bacon i didn't like. While i have had some brands i like more than others, i have always considered bacon to be like a lot of other things ( ie pizza, beer, etc.) even when it;s bad, it's good. The other night, i made a batch of pig candy with some wright brand bacon we had purchased months ago that had been in the freezer, it was GREAT! I had never had WB before, but rest assured i will again. If you have never tried it, do yourself a favor and try. Nice, smokey flavor in thick slices. I don't see how it could get any better. Can't believe i have gone my whole life and never had bacon this good before.