Not knowing what the entire Sam's Club sponsorship adds up to, I don't think we're really able to suggest an allocation of how all the monies should be spent.
That said, I would like to see a good chunk used to promote BBQ to all - assuming the sponsorship provides enough for it to be effective. In theory, this would increase awareness, draw in more people and thus attract more sponsors.
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Country Smokers 450
Weber Smokey Mountain 18"
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