I haven't cooked the perfect brisket.....but I have tasted it in Austin. Buttery, beefy, peppery brisket unxiousness that I've been on a ceaseless pursuit to replicate since.
.
you likely were at a BBQ restaurant that servers brisket by the 1/4, 1/2, and full pound, sometimes on a bun.... Competition bbq is wayyyyy different from commercial BBQ... you have one bite to impress that judge with you skills as a pitmaster. Use a commercial injection like butchers or kosmos, and rub with a simple commercial beef rub. (try the most powerful stuff) If you want to get crazy layer two rubs. Not saying you have to become a mad scientist, and I certainly don't have all the secrets, or really know what I'm doing (in comparison to Brad,) but I've competed enough to know that bland brisket won't win. Perfectly cooked brisket, with a nice balance of spice and salt will... Like I said, you're not Aaron Franklin, and if you we're he'd tell you the brisket served in his restaurant, won't win any KCBS competitions.