Advertising Dollars

Mister Bob · 09-03-2010, 09:54 AM

I'm curious to know what form of advertising, other than the all important 'word of mouth', you guys believe gets you the most bang for your buck?

Church circulars, diner place mats, yellow pages, newspapers, windshield or mailbox flyers, etc. I'm talking about a small startup operation, not a well established big time catering company.

cba252 · 09-03-2010, 12:15 PM

I am trying the same thing with a start-up venture. Have you tried Craig's List or Facebook? Don't underestimate their use. I am looking forward to what others post.

bluetang · 09-03-2010, 08:17 PM

I have no experience with food ads, but I have advertised for retail hardware, dive charter, garment printing,scuba instruction and pool leak detection. To get your name out and in front of your customers is paramount. For me, all the media failed and cost me plenty. As it turned out for me, it was pounding the pavement and word of mouth advertising was best . But as cba252 says, cl and fb are free and definetly good avenues .

jbrink01 · 09-03-2010, 08:39 PM

Facebook and local newspaper. Also, every benefit and charity thing we can do that gets publicity, plus local events.

LostNation · 09-05-2010, 09:40 AM

Anything you can do to get your name out in the local comunity helps. We are doing a benifit cook bike ride for a homless shelter with 250-400 riders. Any press you get will bump you up on Google. I've done 3 weddings for out of state customers just by google presence.

I just placed an add in the local high school football program. It's cheep and may lead to the easy drop offs.

5-0 BBQ · 09-05-2010, 01:58 PM

I am just word of mouth and it does well for us. As a police officer here in MD I get a lot of my work from police and fire.

We also own a BBQ equipment company, that gets us some catering work.

lazybonesmoke1 · 09-07-2010, 03:13 PM

Park your smoker/trailer somewhere on a busy corner with your phone number on a big sign. Keep doing it in the same location consistantly. People will call.

Smiter Q · 09-09-2010, 05:52 PM

As someone who has a background in sales and marketing, I am going to recommended two very good resources.
For $35 bucks or so you can have both books, and you could literally reap $1000's
for the small investment.

1)Book Yourself Sold - Michael Port - (6 set of CD's)
Gives you a comprehensive pep talk and detailed guide to get your head in the game of sales.
Stresses the idea that your time is money, and how best to use it.
http://www.amazon.com/Book-Yourself-.../dp/1596591358

2) Guerrilla Marketing - Jay Levinson
Describes great tips and layouts for inexpensive but very helpful marketing ideas
http://www.amazon.com/Guerrilla-Mark...4072547&sr=1-2

09-03-2010, 09:54 AM	#1
Mister Bob is Blowin Smoke! Join Date: 06-15-09 Location: New Windsor, NY Downloads: 1 Uploads: 0	Advertising Dollars I'm curious to know what form of advertising, other than the all important 'word of mouth', you guys believe gets you the most bang for your buck? Church circulars, diner place mats, yellow pages, newspapers, windshield or mailbox flyers, etc. I'm talking about a small startup operation, not a well established big time catering company. __________________ Mister Bob, Pitmaster - Bob's Hogs KCBS CBJ #31759 - IMBAS Certified MOINK Baller The Hog Blog BBQ Tips, Tricks and Recipes Custom 84" offset trailer Black Betty (ram-a-lam), red Stumps Baby, large BGE (they don't come in red), Smoke-EZ 26.75" Weber OTG, UDS, Mini UDS, Weber gasser, red and black Aussie Walkabout red BBQ Guru CyberQ II, Super fast and super accurate red Thermapen

09-03-2010, 08:17 PM	#3
bluetang Quintessential Chatty Farker Join Date: 08-06-10 Location: Stuart, Fl Downloads: 0 Uploads: 0	I have no experience with food ads, but I have advertised for retail hardware, dive charter, garment printing,scuba instruction and pool leak detection. To get your name out and in front of your customers is paramount. For me, all the media failed and cost me plenty. As it turned out for me, it was pounding the pavement and word of mouth advertising was best . But as cba252 says, cl and fb are free and definetly good avenues . __________________ Homegrown 120 Gallon Reverse Flow, Homey, the Homegrown Kettle, 3 UDS's, 3 Stack Pro Q Excel 20, 18.5" Elderly(but not retired) WSM, 150lb Capacity Homegrown Electric and a CA gasserrrr Bicycle Fast Polder Thermo, Indisputably Fastest Purple Thermapen, SAI Satay Grill Thanks landarc for the avatar!

09-03-2010, 08:39 PM	#4
jbrink01 is Blowin Smoke! Join Date: 08-17-06 Location: Washington, Missouri Downloads: 0 Uploads: 0	Facebook and local newspaper. Also, every benefit and charity thing we can do that gets publicity, plus local events. __________________ KCBS #13207 **2013 Insane Can Posse Tour** Sponsored By: *Gateway BBQ Store* *Blues Hog BBQ Company* *Plowboys BBQ Company*

09-05-2010, 09:40 AM	#5
LostNation Full Fledged Farker Join Date: 12-15-05 Location: Essex Jct. Vermont Downloads: 0 Uploads: 0	Anything you can do to get your name out in the local comunity helps. We are doing a benifit cook bike ride for a homless shelter with 250-400 riders. Any press you get will bump you up on Google. I've done 3 weddings for out of state customers just by google presence. I just placed an add in the local high school football program. It's cheep and may lead to the easy drop offs. __________________ Rich Decker www.lostnationvt.com

09-05-2010, 01:58 PM	#6
5-0 BBQ is one Smokin' Farker Join Date: 08-27-10 Location: Hampstead, MD Downloads: 0 Uploads: 0	I am just word of mouth and it does well for us. As a police officer here in MD I get a lot of my work from police and fire. We also own a BBQ equipment company, that gets us some catering work. __________________ Steve Rogers 5-0 BBQ Competition Team Facebook Owner The BBQ Equipment Store www.bbqequipmentstore.com Proud 2013 Sponsor of Degüello BBQ, Christmas City BBQ, Lo'-N-Slo BBQ, Bar-B-Que Mayham, Uncle Bucks, Finns Finest, Pigheaded, Simply Q and Little Lukes BBQ No Thermapen Here, I have a Water & Shock Resistant Backlit Maverick PT-100BBQ 500 Gal Stickburner - Backwoods Gator, Red Kamado Joe, Primo Oval XL, Maverick Competition Smoker CS-55 and Many Others

09-03-2010, 12:15 PM	#2
cba252 Is lookin for wood to cook with. Join Date: 06-11-10 Location: Bluffton, SC Downloads: 0 Uploads: 0	I am trying the same thing with a start-up venture. Have you tried Craig's List or Facebook? Don't underestimate their use. I am looking forward to what others post.

09-07-2010, 03:13 PM	#7
lazybonesmoke1 Full Fledged Farker Join Date: 02-10-06 Location: MICHIGAN Downloads: 0 Uploads: 0	Park your smoker/trailer somewhere on a busy corner with your phone number on a big sign. Keep doing it in the same location consistantly. People will call. __________________ [FONT=Comic Sans MS]DENI-DETROIT[/FONT] [FONT=Comic Sans MS]LAZYBONES SMOKEHOUSE[/FONT] [FONT=Comic Sans MS][URL="http://www.LazybonesSmokehouse.NET"]WWW.LazybonesSmokehouse.NET[/URL][/FONT]

09-09-2010, 05:52 PM	#8
Smiter Q is One Chatty Farker Join Date: 05-05-10 Location: Austin - TX Downloads: 0 Uploads: 0	As someone who has a background in sales and marketing, I am going to recommended two very good resources. For $35 bucks or so you can have both books, and you could literally reap $1000's for the small investment. 1)Book Yourself Sold - Michael Port - (6 set of CD's) Gives you a comprehensive pep talk and detailed guide to get your head in the game of sales. Stresses the idea that your time is money, and how best to use it. http://www.amazon.com/Book-Yourself-.../dp/1596591358 2) Guerrilla Marketing - Jay Levinson Describes great tips and layouts for inexpensive but very helpful marketing ideas http://www.amazon.com/Guerrilla-Mark...4072547&sr=1-2 __________________ Brian: Weber: OTG + Lime Performer - - Keeping the Armor On - Eph. 6:11

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
$25 dollars later	mrcranky	Q-talk	5	11-19-2011 04:35 PM
300 dollars	Dr_KY	Catering, Vending and Cooking For The Masses.	6	03-04-2009 09:03 AM
Qing for dollars	Bigmista	Q-talk	23	09-03-2007 04:12 AM