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Catering, Vending and Cooking For The Masses. this forum is OnTopic. A resource to help with catering, vending and just cooking for large parties. Topics to include Getting Started, Ethics, Marketing, Catering resources, Formulas and recipes for cooking for large groups.


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Unread 12-15-2009, 11:34 AM   #1
BriarPatch
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Default How can you compete with prices like this?

How can you compete with prices like this?

We cater any event, Small or
Large, 30 to 1,000 guests, any
where in the Southeast.

We’ll do the work
You enjoy the food!
Our professional caterers will
make your dining experience
one to remember

Meats
Chopped BBQ Ham, BBQ Chicken, Fried
Chicken, Chicken Tenders, BBQ Ribs,
BBQ Wings, Roast Beef, BBQ Turkey

Sides
Hash, Rice, Cole Slaw, Baked Beans,
Whole Kernel Corn, Green Beans,
Macaroni & Cheese, Cornbread Dressing

Desserts
Banana Pudding, Lemon Pie, Peach
Cobbler
Paper Products, Skins, Pickles, and other

BBQ Sandwiches
Little BBQ Sandwiches.
Starting as low as $5.25 per person.

BBQ Dinners
Starting as low as $7.60 per person.
1 Meat & 4 Sides
Choose 1 Meat, 4 Sides, Rolls & Tea.

Starting as low as $8.50 per person.
2 Meats & 4 Sides
Choose 2 Meats, 4 Sides, Rolls & Tea.
Starting as low as $10.75 per person.
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Unread 12-15-2009, 11:45 AM   #2
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Cool

Must get their food donated to them.
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Unread 12-15-2009, 11:47 AM   #3
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Price ain't everything if the food sucks. In most cases, you get what you pay for.
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Unread 12-15-2009, 11:49 AM   #4
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I would try before you buy in this case, somethings gotta give with prices that low.
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Unread 12-15-2009, 12:01 PM   #5
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First, if you arew going to compete on price alone you will run yourself into the ground.

Second, notice the word "Starting" in the pricing. Purchase for 1,000 people at $5.25 and you get "Little BBQ Sandwiches." How little? How many??


Come on, you'd take selling that deal. Just provide 2000 little sandwiches for $5,250 dollars. It's a slam dunk. No plates, no napkins, no muss, no fuss. just "little sandwiches" like it says.


Oh, you don't want this meat, OK that will be more then.


Oh, only $50 people, that will be $9 per person.




Classic bait and switch.
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Unread 12-15-2009, 12:21 PM   #6
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There is no way they are selling to a party of 75 for $7, call for pricing, you will see. Also to feed 1k people for 5200 with pork and some salads, you could do alright for drop off.
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Unread 12-15-2009, 12:22 PM   #7
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I don't know how they do it unless like mentioned above it is a bait and switch type deal. I do know though there is a bbq joint where I live that only charges for their sammiches (beef, pork,ham, sausage or turkey) right at $5 per plate and that includes two sides. I don't know how they make money off of the deal. The place is called Blue Moon BBQ. It's amazing. I've never eaten there but people talk about how inexpensive it is. Even if the food sucks how can they be making money on each plate they serve at only $5? That's amazing.
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Last edited by Bamabuzzard; 12-15-2009 at 12:36 PM.. Reason: Correction
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Unread 12-15-2009, 12:47 PM   #8
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Sides - 4 sides = 2 oz each. Beans #10 can =50 servings and it costs about $5 for a can. Just warm it. You can do sides for 50 cents and then a small bun for 12 cents or less and then pork and use 3 oz for that small bun. I can buy ingredients for under a dollar. Now there's no way I'd sell sides out of a can but you sure could.

Also if it's 1000 guest price then it goes up as #'s go down. So $5,000 revenue, cost $1,000 plus incedentals = maybe $2,000 tops. Make 3K. Sounds OK to me if I want to be a bottom feeding low quality kind of business who isn't looking for repeat business unless it's all cost driven.

I wouldn't offer more than 2 sides for a meal and I'd have high quality and I'd charge more. I wouldn't try to compete with this. If a customer showed me this ad I'd say go ahead try it. I won't sacrifice quality for price.
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Unread 12-15-2009, 12:53 PM   #9
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Default And another thing

There's lots of BBQ restaurants out there selling beans from a can. macaroni from a package just add water, potatoes from a package just add water. All these things cost 10-15 cents per serving, take very little prep time (just boil water) and an hour to cook. They throw unseasoned butts in a cooker using all gas to cook with no wood then pull and add 25% water then add sauce and sell by 4 oz portions. Over 25% is added liquid and it's easy to do. It's easy to sell cheap if you want. Most people here take pride in what they sell and to compete we have to stress quality. So those mashed taters from a package become twice baked by adding a little butter, cheese, green onions and then go back in the smoker for flavor. More labor and cost but a far superior product.
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Unread 12-15-2009, 01:37 PM   #10
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Don't compete on price. You can't win doing it that way.

Therefore, you've got to compete on value.

Think about it. Does EVERYTHING you own come from the lowest cost provider? Nah. Sure...lots of folks look only at cost for some things, but there are plenty of folks out there that don't use cost as their only decision making variable.
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Unread 12-15-2009, 01:42 PM   #11
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Hey, thanks for that information. I didn't know that. That's pitiful. But I guess some folks don't care much about quality anymore.


Quote:
Originally Posted by Ford View Post
There's lots of BBQ restaurants out there selling beans from a can. macaroni from a package just add water, potatoes from a package just add water. All these things cost 10-15 cents per serving, take very little prep time (just boil water) and an hour to cook. They throw unseasoned butts in a cooker using all gas to cook with no wood then pull and add 25% water then add sauce and sell by 4 oz portions. Over 25% is added liquid and it's easy to do. It's easy to sell cheap if you want. Most people here take pride in what they sell and to compete we have to stress quality. So those mashed taters from a package become twice baked by adding a little butter, cheese, green onions and then go back in the smoker for flavor. More labor and cost but a far superior product.
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Unread 12-15-2009, 01:59 PM   #12
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I had a Rib City Grill in town this past year that took alot of my catering jobs because they were doing a half a rack of ribs and chicken with 2 sides for $9.99 per person. Well I found out they were doing danish babybacks and chicken legs for that price. They recently closed their doors and I have seen an increase in inquiries...
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Unread 12-15-2009, 06:56 PM   #13
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Let em price it low. They know what their product is worth.
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Unread 12-15-2009, 08:12 PM   #14
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Buy low, sell high!
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Unread 12-15-2009, 10:00 PM   #15
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It's kind of like the car ads "one at this price" in small print. By putting out ads like that they double the calls they get, its the numbers game. "Steak dinner (dine in only) $3.99 Table is $34.99" add or change one thing and they punish your pocket book. The problem is people see this and tell us "I can get it here for $$$". I just recently learned this lesson people that say "I can get it here for $$$" are people you don't want to deal with cause in the end you lose some how lol. And 90% of the time their food sucks
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