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Unread 05-06-2008, 07:45 PM   #1
MilitantSquatter
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Default KCBS Bullsheet advertising question

I just received the May copy of the KCBS bullsheet.. Aside from browsing the usual contest ads, KCBS meeting notes etc. I noticed several pages that appeared to contain news articles. However upon closer reading they were more like advertisements.

Are these article type ads paid spots like a contest ads ?
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Unread 05-06-2008, 07:53 PM   #2
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Press releases are printed free of charge.
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Unread 05-07-2008, 08:35 AM   #3
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Hmmm, I'm thinking some new marketing ideas are going to hatch :)
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Unread 05-07-2008, 09:27 AM   #4
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Unread 05-07-2008, 09:54 AM   #5
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You hear that noise? that is all the air coming out of my balloon... Man, was I starting to get creative for that!!!
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Unread 05-07-2008, 07:10 PM   #6
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Thanks for the answer...

The press release concept appears like free advertising/publicity in disguise.
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Unread 05-07-2008, 07:17 PM   #7
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I was just thinking I know several vendors that would make press releases when a new person/company is selling product for them. One of my sponsors just picked up a couple new lines of business, and had that offer made to him from the vendor for a press release. He already advertises in the bullsheet... but might be nice to draw attention to the new stuff - kinda a neat idea to pimp the releases out there. A one shot new informational deal for folks.
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