oink
The BBQ BRETHREN FORUMS.  


Our Homepage Recipes Smoke Signals Magazine Welocme Merchandise Associations Purchase Subscription Brethren Banners(temp offline)
Go Back   The BBQ BRETHREN FORUMS. > Discussion Area > Q-talk

Notices

Q-talk *ON TOPIC ONLY* QUALITY ON TOPIC discussion of Backyard BBQ, grilling, Equipment and just outdoor cookin' in general, hints, tips, tricks & techniques, success, failures... but stay on topic. And watch for that hijacking.


Reply
 
Thread Tools
Old 08-15-2007, 12:17 PM   #1
River City Smokehouse
is One Chatty Farker
 
River City Smokehouse's Avatar
 
Join Date: 09-25-05
Location: Jefferson City, Missouri
Question New BBQ Sauce label design (Opinions wanted)

Hey all:
I'm working on a new label design. Is the new one better or the old one? The art work is what has changed nothing else on the label yet of course.
Thanks, Jim

Old Label

New Label
__________________
"Please let me be the person my dog thinks I am." ~Author Unknown
8 x 18 Haulmark Trailer
Fast Eddy FEC 100
Traeger Texas BBQ 075
UDS "Cool Hand Luke"
3 Weber Kettles and a Yellow Thermapen
KCBS Certified BBQ Judge #8425
River City Smokehouse is offline   Reply With Quote


Old 08-15-2007, 12:24 PM   #2
backyardchef
Babbling Farker
 
backyardchef's Avatar
 
Join Date: 11-05-04
Location: New York City
Default

I like the new one....for some reason those damn smiling animals holding the letters appeal to me more.....They are both good designs, but I do like the new one....
__________________
Matt
Fletcher's Brooklyn Barbecue

The Hampton Smoker Blog: http://backyardchef.blogspot.com

7' Meadow Creek reverse flow w/ a 4' grill on the nose, named Large Marge
48" Klose Backyard Chef named Wubby
Willy the Wonder Grill
Weber Kettle named Georgiette
ECB Spider Web Collector Model
Char-Griller Smokin' Pro Firebrick Supremo
backyardchef is offline   Reply With Quote


Old 08-15-2007, 12:30 PM   #3
Plowboy
somebody shut me the fark up.
 
Plowboy's Avatar
 
Join Date: 10-09-06
Location: Blue Springs, MO
Default

I don't know why, but I like the old one better. SMOKEHOUSE is a little covered up in the second. The steer in the first is distinctive. I love the pig with the Blue Ribbon. The animals have attitude like "Eat me, M***** F*****!!". The new animals are more like, "Eat me, please."
__________________
Pork Pullin Plowboys (and Smoke on Wheels)
Save a hog, ride a plowboy!
www.plowboysbbq.com

Todd Johns (me); Blue Springs, MO
Randy Hinck (PigBoy); Concordia, MO
Andy Groneman (Hodedo); KC, KS (Cameo Appearances)

FEC-500SS; FEC-100 (Right handed); FEC-100 (Left handed); Country Smoker Tailgater; Big Green Egg (2-large, small, mini); Cookshack Pellet Fired Charbroiler
Plowboy is offline   Reply With Quote


Old 08-15-2007, 12:30 PM   #4
Bill-Chicago
somebody shut me the fark up.
 
Bill-Chicago's Avatar
 
Join Date: 08-11-03
Location: Chicago Western Burbs, but always south of Madison Ave.
Default

My Marketing 101 is conflicting me here.

I personally like the softening up of the characters, but can also see the ones with "attitude" potraying a "bolder" stance, and possibly bolder taste.

Lighter stance might be more appealing to the masses.

So that, to me, is a plus.

But here's where the 101 conflict comes in. The softer characters partially obscure the brand name. Now we only did mock ups in college for Marketing Tests, and I only did 3 or 4 site surveys of our designs (where you ask people in Malls various surveys) but I had the "never block the product name" pounded into my brain from the professor.

And the pig in picture 1 looks shnookered.
Bill-Chicago is offline   Reply With Quote


Old 08-15-2007, 12:31 PM   #5
Bill-Chicago
somebody shut me the fark up.
 
Bill-Chicago's Avatar
 
Join Date: 08-11-03
Location: Chicago Western Burbs, but always south of Madison Ave.
Default

Quote:
Originally Posted by Plowboy View Post
I don't know why, but I like the old one better. SMOKEHOUSE is a little covered up in the second. The steer in the first is distinctive. I love the pig with the Blue Ribbon. The animals have attitude like "Eat me, M***** F*****!!". The new animals are more like, "Eat me, please."
Pretty cool.

We posted at the same time, and covered the same points.

Brothers in Sauce
Bill-Chicago is offline   Reply With Quote


Old 08-15-2007, 12:32 PM   #6
HeSmellsLikeSmoke
somebody shut me the fark up.
 
HeSmellsLikeSmoke's Avatar
 
Join Date: 04-02-07
Location: Warren, Vermont
Default

To my eye, the old label makes the bull the focal point. The new one makes "River City Smokehouse" the focal point.

In addition, the aggressive look of the old bull is a distraction to me. The new bull looks more friendly and I like the way the animals are each holding a letter.

Lastly, the old one is graphically crowded and the new one is not.

Bottom line -- I like the new one quite a bit better. Good job.
__________________
Jim - Another transplanted Texan
Former KCBS CBJ

Large and Medium Big Green Eggs , Black 18.5" WSM, Blue Weber Performer - Stainless, Green Weber OTG Kettle , Brinkmann SnP Pro, and a Stainless UDS. One retired Portable Kitchen grill.

Red Thermapen, Maverick ET-732, EdgePro Apex Sharpener.

Avatar is the original 1951 Weber Kettle
HeSmellsLikeSmoke is offline   Reply With Quote


Old 08-15-2007, 12:38 PM   #7
backyardchef
Babbling Farker
 
backyardchef's Avatar
 
Join Date: 11-05-04
Location: New York City
Default

I think the first one might make people think that the stuff is spicier because of the 'tude of the animals.
__________________
Matt
Fletcher's Brooklyn Barbecue

The Hampton Smoker Blog: http://backyardchef.blogspot.com

7' Meadow Creek reverse flow w/ a 4' grill on the nose, named Large Marge
48" Klose Backyard Chef named Wubby
Willy the Wonder Grill
Weber Kettle named Georgiette
ECB Spider Web Collector Model
Char-Griller Smokin' Pro Firebrick Supremo
backyardchef is offline   Reply With Quote


Old 08-15-2007, 12:42 PM   #8
timzcardz
Babbling Farker

 
timzcardz's Avatar
 
Join Date: 07-22-05
Location: Long Island, NY
Default

I prefer the old one.

One thing about the new one is that the pig is covering enough of the "S" that it does not immeidately strike you that it Says "Smokehouse."

The old one also has the blue ribbon that subtley implies quality.

In the old one my focus is drawn to the words "River City Smokhouse"

In the new one my focus is drawn to "BBQ"

So I would ask, are you trying to brand "BBQ" or "River City Smokehouse?"

That's my 2 cents worth. New or old, hopefully something that I've stated is of use to you.
__________________
GRIM REAPER SMOKERS - "BBQ To Die For"
"Founders Club" Operation BBQ Relief
Weber Smokey Mountain x 3
Weber Genesis Silver x 2
Weber One Touch Gold
Weber Performer x 2
Weber Smokey Joe
Bottle of Absolut
Bottle of Beer
Everything Ripken, "Cards and Que. One tastes of cardboard, the other sweet blue." ©
timzcardz is offline   Reply With Quote


Old 08-15-2007, 12:45 PM   #9
timzcardz
Babbling Farker

 
timzcardz's Avatar
 
Join Date: 07-22-05
Location: Long Island, NY
Default

WOW!

A lot of posting going on while I was writing mine.

Some interesting points, agreements and differing opinions.
__________________
GRIM REAPER SMOKERS - "BBQ To Die For"
"Founders Club" Operation BBQ Relief
Weber Smokey Mountain x 3
Weber Genesis Silver x 2
Weber One Touch Gold
Weber Performer x 2
Weber Smokey Joe
Bottle of Absolut
Bottle of Beer
Everything Ripken, "Cards and Que. One tastes of cardboard, the other sweet blue." ©
timzcardz is offline   Reply With Quote


Old 08-15-2007, 12:45 PM   #10
KC_Bobby
Babbling Farker
 
KC_Bobby's Avatar
 
Join Date: 05-03-07
Location: Olathe KS
Default

Covering as much of the S in Smokehouse is a NO NO, it looks like Cmokehouse. But uncovering your name is a very easy fix. Lower the pig and chicken beside the BQ letters, alter the horns on the bull. But I think I like the original label design too. Is your goal to get BBQ in the label? If so, that can be added to the lower right white space of the original lable. Slightly move down the black title bar and put the stars up top of the sunburst.

If you do change, I do like the fact that the overall design is very similar. Same colors, same starburst, similar white billboard. That's good, you don't change your brand overnight.

But why does it have the rub ingredients/directions on the sauce label?
__________________
Boondoggle BBQ
Country Smokers 450
Weber Smokey Mountain 18"
Proud KCBS Member & Certified Judge

KC_Bobby is offline   Reply With Quote


Old 08-15-2007, 12:49 PM   #11
River City Smokehouse
is One Chatty Farker
 
River City Smokehouse's Avatar
 
Join Date: 09-25-05
Location: Jefferson City, Missouri
Default

Quote:
Originally Posted by KC_Bobby View Post
But why does it have the rub ingredients/directions on the sauce label?
The artist is using my original rub label to redesign the artwork. It will all change when it's a done deal.
__________________
"Please let me be the person my dog thinks I am." ~Author Unknown
8 x 18 Haulmark Trailer
Fast Eddy FEC 100
Traeger Texas BBQ 075
UDS "Cool Hand Luke"
3 Weber Kettles and a Yellow Thermapen
KCBS Certified BBQ Judge #8425
River City Smokehouse is offline   Reply With Quote


Old 08-15-2007, 12:51 PM   #12
CarbonToe
is One Chatty Farker
 
CarbonToe's Avatar
 
Join Date: 09-07-05
Location: Shoreham-by-Sea, UK
Default

Quote:
Originally Posted by HeSmellsLikeSmoke View Post
To my eye, the old label makes the bull the focal point. The new one makes "River City Smokehouse" the focal point.
I totally argree with what you are saying.......but.......I still prefer the old deisgn.

The animals on the older label frame the logo and help it pop, the newer design has the 'Smokehouse' obscured by a softer more unappealing version of the characters.

Going with the second label, would the pig look better in the middle? where the pink would work better with the background and assuming the bull ends up on the left the horns would stand out from the red background.
__________________
Surf'n'Smoke BBQ Team

Weber Smokey Mountain Cooker
Weber One-Touch Platinum Kettle - 57cm
Weber Smokey Joe Silver

GamerTag: CarbonToe

Film Noir. Back when men were men and broads were dames.
CarbonToe is offline   Reply With Quote


Old 08-15-2007, 12:51 PM   #13
River City Smokehouse
is One Chatty Farker
 
River City Smokehouse's Avatar
 
Join Date: 09-25-05
Location: Jefferson City, Missouri
Default

Here is an updated one with a different bull, more like the original and the lettering more visible. Thanks yall for the input, it really helps.
__________________
"Please let me be the person my dog thinks I am." ~Author Unknown
8 x 18 Haulmark Trailer
Fast Eddy FEC 100
Traeger Texas BBQ 075
UDS "Cool Hand Luke"
3 Weber Kettles and a Yellow Thermapen
KCBS Certified BBQ Judge #8425
River City Smokehouse is offline   Reply With Quote


Old 08-15-2007, 01:00 PM   #14
BBQ_Mayor
is One Chatty Farker
 
BBQ_Mayor's Avatar
 
Join Date: 05-14-07
Location: Cambridge,Ia
Default

I like the old lable. Looks more clear and grabs my attention.
__________________
Ray
Smokehouse 72 Competition Cooking team
Visit our Facebook page - Smokehouse72
WSM, Whole Hog Lousianna pellet Smoker
IPT pellet Smoker and Gateway Drum
CBJ #4643
BBQ_Mayor is offline   Reply With Quote


Old 08-15-2007, 01:11 PM   #15
lazyjacres
Take a breath!
 
lazyjacres's Avatar
 
Join Date: 02-20-05
Location: Columbia, Mo.
Default

I like the old label. The animals look like they have a little attitude, the way a good sauce / rub should be. They seem to grab your attention more.......
__________________
Jamey Johnson
"Natural Born Grillers BBQ Team"
Rebel "28"
Gateway Drum Smoker
Certified BBQ Judge
Contest Organizer
KCBS Contest Rep
lazyjacres is offline   Reply With Quote


Reply

Similar Threads
Thread Thread Starter Forum Replies Last Post
opinions wanted.... dkruks Q-talk 7 05-26-2011 07:38 PM
You Can't Judge a Sauce By It's Label kcquer Q-talk 9 06-14-2004 03:18 PM

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


Forum Custom Search: Enter your Search text below. GOOGLE will search ONLY the BBQ Brethren Forum.





All times are GMT -5. The time now is 04:36 PM.


Powered by vBulletin® Version 3.8.8
Copyright ©2000 - 2016, vBulletin Solutions, Inc.
2003 -2012 © BBQ-Brethren Inc. All rights reserved. All Content and Flaming Pig Logo are registered and protected under U.S and International Copyright and Trademarks. Content Within this Website Is Property of BBQ Brethren Inc. Reproduction or alteration is strictly prohibited.
no new posts