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Kingsford and recteq announce partnership.

Interesting. I’ve used Kingsford pellets, though I don’t have a Rectec grill. I like them. Good flavor. 100% the wood used as labeled.
 
Dunno about that partnership, the kingsford plant here can't stop going on fire.
 
Interesting article. I knew about the deal through an email but, not all about Kingsford owned by Clorox
 
Coming from a marketing background, these kinds of "partnerships" always pique my interest. In this case, the partnership isn't a real partnership per se, but a joint marketing alliance where both parties promote the other's brand.


This could be a way to test the waters for a longer term alliance, or even an acquisition by Kingsford-Clorox to acquire Rec-Teq. If that were to happen, Kingsford would likely put a lot of marketing muscle behind the Rec-Tec brand

It will be interesting to watch this unfold...
 
Moose said:
Coming from a marketing background, these kinds of "partnerships" always pique my interest. In this case, the partnership isn't a real partnership per se, but a joint marketing alliance where both parties promote the other's brand.


This could be a way to test the waters for a longer term alliance, or even an acquisition by Kingsford-Clorox to acquire Rec-Teq. If that were to happen, Kingsford would likely put a lot of marketing muscle behind the Rec-Tec brand

It will be interesting to watch this unfold...
Click to expand...

Or drag Rec-Tec down. Sure hope that would not be the ultimate outcome.
 
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