how to market new sauce?

Crazy Tex · 08-09-2013, 04:43 PM

I have been overwhelmed with sauce orders since a group camping trip where I cooked for everyone.. I have canned and sent out well over 100 pints of what my friends have named 'Voss Soss' (Voss is my last name).

So, seeing the enthusiasm and support, I have thought about marketing my sauce. I have contacted the local university's Small Business Development Center for help, but so far, I haven't heard back from them.

Has anyone done this, what are the steps I have to take, legalities, how to get it nutritionally analyzed, etc, etc.

coastal · 08-09-2013, 04:50 PM

I have no answers bit I am anxious to hear what others say. I make sauce for a few people and never give out my recipe. Would like to give it a try selling at the farmers market but it makes me nervous of liability and such

Crazy Tex · 08-09-2013, 04:52 PM

I know.. kind of my fears too, right now I just 'sell' (and I use the word lightly) to my friends and aquaintances. Basically just getting enough to cover costs, and shipping if any is needed.

Teleking · 08-09-2013, 05:46 PM

Co-packer facility

landarc · 08-09-2013, 06:36 PM

You will need to work with a co-packer. They can handle the formulation of the sauce. Most will also handle the nutrition testing and results. You will need to handle the legal end, in terms of trademark, licensing etc...

The recipe will likely change for bottling, and there will be test batches, tweaks etc... You will then need to decide on either selling yourself, or working with a distributor

IamMadMan · 08-09-2013, 06:44 PM

Hi Matt,

My friend sold sauce and according to state law was not allowed to manufacture the sauce in the home. It had to be mixed, cooked, and packaged in a separate facility that was approved as a "commercial food processing facility".

The cost of putting up a new building, permits, and inspections out weighed the cost of paying a commercial packer to make and package the sauce to his specifications.

He passed away in August 2010 while on vacation, but the his wife and daughter still has strong sales, below is the link to the web sales page.

They just released a new "Happy Apple" BBQ sauce.

Butch's Smack Your Lips BBQ Sauce

Not to hijack your post, but I see you are in Wichita Falls. My son is finishing his training at Sheppard AFB before his overseas deployment in 2 weeks. I also trained there 40 years ago to the date that he arrived on the base.

.

who cares · 08-09-2013, 08:24 PM

You may check with Old World Spices in Kansas City. They make a lot of sauces and rubs that are mass produced. The other comments about having to have it made in commercial kitchen seem to be correct from my understanding.

JohnJ · 08-09-2013, 08:32 PM

Here is a link to a post here on the BBQ Brethren that I participated in that might help you. The link may take you to the middle of page 2 but it is easy to go up and back but it discusses UPS codes and co-packers any my bad experience.

http://www.bbq-brethren.com/forum/sh....php?p=1444244

Good luck!

Crazy Tex · 08-09-2013, 09:12 PM

Quote:

Originally Posted by IamMadMan

Hi Matt,

Not to hijack your post, but I see you are in Wichita Falls. My son is finishing his training at Sheppard AFB before his overseas deployment in 2 weeks. I also trained there 40 years ago to the date that he arrived on the base.

.

No hijacking here! Thank you, and thank your son for your service to our country!

Thank you for the advice. Looks like I won't have the startup $ I need, or the time.. but I'm still considering it an option.

IamMadMan · 08-09-2013, 10:00 PM

Quote:

Originally Posted by Crazy Tex

No hijacking here! Thank you, and thank your son for your service to our country!

Thank you for the advice. Looks like I won't have the startup $ I need, or the time.. but I'm still considering it an option.

Thank You, and I will pass the message on to my son as well.

If you need to contact the family, I can have you contact them privately for more information on who they use as a producer. I know they get like 10 pallets at a time and they sell out in about 3 month through web sales and sales at events. They also sell gallons and 5 gallon buckets to other competitors in the BBQ circuit.

Just PM me if you wish to contact them.

08-09-2013, 04:43 PM	#1
Crazy Tex Full Fledged Farker Join Date: 01-09-10 Location: Wichita Falls, TX Name/Nickname : Matt	how to market new sauce? I have been overwhelmed with sauce orders since a group camping trip where I cooked for everyone.. I have canned and sent out well over 100 pints of what my friends have named 'Voss Soss' (Voss is my last name). So, seeing the enthusiasm and support, I have thought about marketing my sauce. I have contacted the local university's Small Business Development Center for help, but so far, I haven't heard back from them. Has anyone done this, what are the steps I have to take, legalities, how to get it nutritionally analyzed, etc, etc. __________________ Matt - Wichita Falls, TX Recteq RT-700 Pellet Grill

08-09-2013, 04:50 PM	#2
coastal Full Fledged Farker Join Date: 06-05-13 Location: Hilton Head, SC	I have no answers bit I am anxious to hear what others say. I make sauce for a few people and never give out my recipe. Would like to give it a try selling at the farmers market but it makes me nervous of liability and such __________________ Weber Genesis 310, Weber Performer Gold, Weber Jumbo Joe, Chargriller Smokin Pro w/ side firebox

08-09-2013, 04:52 PM	#3
Crazy Tex Full Fledged Farker Join Date: 01-09-10 Location: Wichita Falls, TX Name/Nickname : Matt	I know.. kind of my fears too, right now I just 'sell' (and I use the word lightly) to my friends and aquaintances. Basically just getting enough to cover costs, and shipping if any is needed. __________________ Matt - Wichita Falls, TX Recteq RT-700 Pellet Grill

08-09-2013, 06:36 PM	#5
landarc somebody shut me the fark up. Join Date: 06-26-09 Location: sAn leAnDRo, CA	You will need to work with a co-packer. They can handle the formulation of the sauce. Most will also handle the nutrition testing and results. You will need to handle the legal end, in terms of trademark, licensing etc... The recipe will likely change for bottling, and there will be test batches, tweaks etc... You will then need to decide on either selling yourself, or working with a distributor __________________ [COLOR=DarkGreen][COLOR=DarkRed][SIZE=1]me: I don't drink anymore Yelonutz: me either, but, then again, I don't drink any less [/SIZE][/COLOR][/COLOR][SIZE=1][COLOR=DarkRed] [COLOR=Pink]SSS[/COLOR] [/COLOR][/SIZE]

08-09-2013, 05:46 PM	#4
Teleking is One Chatty Farker Join Date: 11-10-08 Location: Maine	Co-packer facility

08-09-2013, 06:44 PM	#6
IamMadMan somebody shut me the fark up. Join Date: 07-30-11 Location: Pemberton, New Jersey	Hi Matt, My friend sold sauce and according to state law was not allowed to manufacture the sauce in the home. It had to be mixed, cooked, and packaged in a separate facility that was approved as a "commercial food processing facility". The cost of putting up a new building, permits, and inspections out weighed the cost of paying a commercial packer to make and package the sauce to his specifications. He passed away in August 2010 while on vacation, but the his wife and daughter still has strong sales, below is the link to the web sales page. They just released a new "Happy Apple" BBQ sauce. Butch's Smack Your Lips BBQ Sauce Not to hijack your post, but I see you are in Wichita Falls. My son is finishing his training at Sheppard AFB before his overseas deployment in 2 weeks. I also trained there 40 years ago to the date that he arrived on the base. .

08-09-2013, 08:24 PM	#7
who cares Is lookin for wood to cook with. Join Date: 06-17-13 Location: Charlotte NC	You may check with Old World Spices in Kansas City. They make a lot of sauces and rubs that are mass produced. The other comments about having to have it made in commercial kitchen seem to be correct from my understanding.

08-09-2013, 08:32 PM	#8
JohnJ On the road to being a farker Join Date: 12-29-09 Location: Show Low, AZ	Here is a link to a post here on the BBQ Brethren that I participated in that might help you. The link may take you to the middle of page 2 but it is easy to go up and back but it discusses UPS codes and co-packers any my bad experience. http://www.bbq-brethren.com/forum/sh....php?p=1444244 Good luck!