To be fair, I have only tried Cowboy twice, and both times were months apart and purchased from different stores. Each time was also to fuel a cheap offset. In both cases, the problem I had was that literally half of the bag (by volume, not weight) was dust or fine particles that could not be used, making the charcoal rather expensive to use in terms of usable fuel per dollar spent. Also, the burn quality was undesirable for me, in that it burned very quickly, and produced a lot of sparks throughout a great deal of the burn. Even so, it was usable, and I did cook with it. I would just prefer to buy any other brand is all. So, I suppose this might work for some if it's their only option, or perhaps there are regional differences like has been recently mentioned, but since I have so many better options here, I would never recommend Cowboy because there are so many other brands of lump I have used that I have had far better experiences with.