Sam Dog BBQ Sauce?

Just read about these guys in the April edition of National Barbecue News. Has anyone ever tried their sauces? Looks like they've been winning quite a few impressive awards lately, but the sauce is $7.99 (not including shipping) for what appears to be a normal 16-20 oz bottle. Seems kinda steep, so was just wondering if anyone has had it and what you think?

Here's the site: http://site.samdogbbq.com/Reviews.php

Dr_KY said:

Starting a business isn't cheap.

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that goes w/o saying, still doesn't let me know if you've had the sauce or not...