Probably as many rub recipes as there are members here... LOL
Chris Lilly's Six-Time World Championship Pork Shoulder Rub
1/4 cup dark brown sugar
1/2 cup white sugar
1/2 cup paprika
1/3 cup garlic salt
1/3 cup kosher salt
1 Tablespoon chili powder
1 teaspoon oregano
1 teaspoon cayenne pepper
1 teaspoon ground cumin
1 teaspoon black pepper
Combine all ingredients and mix thoroughly.
Other items to add for flavor / heat
1 tbsp. granulated onion powder
1 tbsp. granulated garlic powder
2 tsp. ground mustard
1 tsp. ground white pepper
1 tsp. cayenne (adjust to your liking, you may add more)
1 tsp. cumin
1 tsp. ancho or chipolte powder
1 tsp. ground celery seed