This unit appears to closer to a Camp Chef model, but is significantly different. The shelves fold upwards on the Rhino, while the CC folds down. Also, the CC doesn't have folding legs. The Rhino and CC are about the same price as the CC can be found for $299 online.
Last year, I purchased the CC online for $299 and before it arrived, Walmart had the 28" Blackstone on sale for $99. I couldn't pass it up, so I bought that also, with the thought of just using it for camping as it was lighter and had folding legs. I used both through the summer, but found myself using the Blackstone all the time. The CC is built like a tank, but also because of that, it was super heavy to move around, took a long time to heat up, and I found I just didn't need all that griddle space. I like my 28" Blackstone because it is light, easy to move around, and heats up FAST. I ended up selling the CC a few months ago. If you're looking for a griddle, take a look at the Blackstone 28" or 36".