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Catering, Food Handling and Awareness *OnTopic* Forum to educate us on safe food handling. Not specifically for Catering or competition but overall health and keeping our families safe too. |
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12-19-2008, 08:33 PM | #1 |
is one Smokin' Farker
Join Date: 03-07-07
Location: Birmingham Alabama
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Branding...??
So I have a question about 'branding' your own sauce. Its really more of a moral question than a technical how do you go about bottling your own sauce.
Here is the question: A year or two ago I was in a bbq store and saw a book by the BBQU guy Steve Raichlen I think. Anyhow it was full of about 100 sauce recipes. I saw one that looked good. Went home and tried it and liked it a lot. I ended up tweaking the sauce recipe a bit. I cut one of the ingredients in half (there are 11 total ingredients) and substituted apple cider for apple juice (doesn't sound like a lot but it made a noticeable difference). We have been using this sauce as "our" sauce. When we cater we use it, when we sell product by the pound, we use it. People really like the sauce, it is relatively cheap to make and has a good shelf life. I'd like to brand it as our sauce, not to sure on bottling and selling, that's kinda down the road right now. Given the above, what do you guys feel about the situation. Would you sell it as your sauce, would you consider bottling and mass producing?
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ΜOΛΩΝ ΛΑΒΕ Leverguns, 1911s and BBQ Thank God i'm American! Matt Pair, member of the AlabamaGrillBillies Cookteam and Catering company. 24x54 Offset stick burner, 18" WSM, UDS, Mutiple Weber Kettles and a 22" WSM on the way. |
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12-19-2008, 09:02 PM | #2 |
Moderator
Join Date: 09-17-05
Location: Mooresville, NC
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If you think it's good, have the energy to bottle and market and believe that consumers would buy and enjoy it for a fair price... then by all means go for it !!!
Given that you've tweaked it, it's definitely your own... Chit... many sauce recipes start with ketchup... Think anyone is concerned with how Heinz or Hunt's feels about that ? The other half all basically have all the same ingredients also
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XL BGE (#2) & Performer Platinum Former owner: Jambo Backyard, Klose BYC, Lonestar Vertical offset w/ Insulated Firebox, Medium Spicewine, Pitts & Spitts, XL BGE (#1) & (2) Medium BGE's, 22" WSM & (2) 18" WSM's, 18" & 22" Weber Kettles |
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12-19-2008, 09:14 PM | #3 |
Babbling Farker
Join Date: 05-03-07
Location: Olathe KS
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Check to see if the other recipe is patented. If not, you should legally be OK to patent your recipe. If the original is patented - then they might have some legal rights as far as slight changes one way or the other - check with a lawyer. If you patent it, register and trademark the brand.
I respect your moral concerns
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Boondoggle BBQ Country Smokers 450 Weber Smokey Mountain 18" Proud KCBS Member & Certified Judge |
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12-19-2008, 09:45 PM | #4 |
somebody shut me the fark up.
Join Date: 10-09-06
Location: Blue Springs, MO
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Patenting "flavors" is almost impossible and definitely not something you typically see. Look at every name brand of every food item in your local grocery store and then look next to the item for the "store brand" item which is virtually the same. If the big boys aren't able to protect their IP, I wouldn't worry about it... legally. I'm not talking ethically.
The original author of your starter recipe may have a copyright protection because it is in the book and the book has a copyright. However, they intend for you to MAKE it and USE it. Look at your book and see if there is anything there that says that these recipes cannot be used commercially. Most likely there isn't. The author and publisher likely doesn't care, or they wouldn't have published their prized recipe. Even if they did, they'd find it fairly impossible to come back and protect the intellectual property. Legally... don't sweat it one bit. Ethically... don't sweat it. You are modifying what you learned from a source made available to the general public.
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Pork Pullin Plowboys (and Smoke on Wheels) Save a hog, ride a plowboy! www.plowboysbbq.com Todd Johns (me); Blue Springs, MO Randy Hinck (PigBoy); Concordia, MO Andy Groneman (Hodedo); KC, KS (Cameo Appearances) FEC-500SS; FEC-100 (Right handed); FEC-100 (Left handed); Country Smoker Tailgater; Big Green Egg (2-large, small, mini); Cookshack Pellet Fired Charbroiler |
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12-19-2008, 09:52 PM | #5 |
is one Smokin' Farker
Join Date: 03-07-07
Location: Birmingham Alabama
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Thanks guys, and Todd I was hoping to hear from you on this. I have a couple of questions about labels and shakers I'll pm to in a day or two so I won't hijack this thread.
Gonna still think this one over, and take a good look at that book again. But most of you have firmed up what I was thinking, if they put it out in the book, it must not have been some big secrete and they probably aren't worried about a small business using the sauce. Now for naming it....
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ΜOΛΩΝ ΛΑΒΕ Leverguns, 1911s and BBQ Thank God i'm American! Matt Pair, member of the AlabamaGrillBillies Cookteam and Catering company. 24x54 Offset stick burner, 18" WSM, UDS, Mutiple Weber Kettles and a 22" WSM on the way. |
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12-19-2008, 10:03 PM | #6 |
somebody shut me the fark up.
Join Date: 10-09-06
Location: Blue Springs, MO
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Find your packer first. They will have a label maker that you can work with. There are specific things that will need to be on your label in a specific way. You'll want a label maker that knows these things. Some don't. Make your co-packer review your label as well. Since they made your product for you, they have liability until that product is consumed. Oh, and get some business insurance... and an LLC... and a State Tax ID... and pay your sales tax!
Make them sign a nondisclosure before you give them a recipe. The first packer I talked to didn't know what an NDA was. They didn't get my recipes! If you want to do some bottling yourself, check out Fruend Container. Great customer service with those guys. Your co-packer may have bar codes that you can use, but understand that using their barcode makes it harder to leave them since you've invested in labels. The more labels you buy the less expensive they are. I buy 5000 at a time, which isn't much compared to some products. I don't know what it takes to get a sauce off the ground, but a rub costs about $2000-$2500 as an initial investment. You could enter with a lower investment, but your costs per unit are going to be a LOT higher. The first product takes some Moink Balls to take the initial step. The second and third products get easier and easier. You have more confidence, cash flow, and retailers. In other words, you aren't starting at ground zero. Good luck!
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Pork Pullin Plowboys (and Smoke on Wheels) Save a hog, ride a plowboy! www.plowboysbbq.com Todd Johns (me); Blue Springs, MO Randy Hinck (PigBoy); Concordia, MO Andy Groneman (Hodedo); KC, KS (Cameo Appearances) FEC-500SS; FEC-100 (Right handed); FEC-100 (Left handed); Country Smoker Tailgater; Big Green Egg (2-large, small, mini); Cookshack Pellet Fired Charbroiler |
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12-19-2008, 10:13 PM | #7 |
is One Chatty Farker
Join Date: 06-02-08
Location: Knoxville, TN
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I was at a flea market and saw folks selling their BBQ sauce. I guess that's one way to get it done.
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Life's a party with a Backwoods Party! |
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12-19-2008, 10:58 PM | #8 |
is one Smokin' Farker
Join Date: 11-27-08
Location: Tacloban, Leyte, Philippines
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Yup, if you have tomatoes, vinegar, and onion in your sauce ... that's the basis for tomato ketchup.
It's the tweaks and substitutions that make it your own.
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James Kuya's Kitchen - my culinary adventures in the rural Philippines IMBAS Certified MOINK Baller Equipment: Weber Kettle, Stainless GOSM, Green Super-Fast Thermapen Equipment Wish List: Smokehouse, Backyard Brick Pit with Lechon Spit |
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12-19-2008, 11:21 PM | #9 | |
somebody shut me the fark up.
Join Date: 05-03-07
Location: New Baltimore, Mi.
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Quote:
Good luck!
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Owner of Bubba's BBQ & Catering L.L.C. Beer Snob I cook the #bestbrisketnorthoftexas. Get over it. #detroitporkmafia BBQ Person of the Year 2013 |
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12-20-2008, 06:17 AM | #10 |
Quintessential Chatty Farker
Join Date: 12-15-07
Location: England
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How and where do you find a company to blend/make rubs?
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www.drsweetsmoke.com Slappin that bass like some delerious funky preist!!! UDS, Half Pint (Mini UDS), Weber, ProQ 20, Kegrilla *250 gallon cooker- 'The Meat Beast!!'* British BBQ Championships Grand Champion 2008 ~~~~ British BBQ Society - Southern Championship Grand Champions 2009
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12-20-2008, 06:49 AM | #11 |
is one Smokin' Farker
Join Date: 05-16-08
Location: Geneva, IL
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Dave Geneva, IL Misplaced in the Mid-West NB Bandera 22.5" Weber Kettle [COLOR=black]22.5" WSM[/COLOR] |
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12-20-2008, 06:50 AM | #12 |
somebody shut me the fark up.
Join Date: 10-09-06
Location: Blue Springs, MO
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Google - There are some sites that have directories that will help you.
Here's one that I found in TN. None in Alabama that I've run across yet. http://porkysgourmet.com
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Pork Pullin Plowboys (and Smoke on Wheels) Save a hog, ride a plowboy! www.plowboysbbq.com Todd Johns (me); Blue Springs, MO Randy Hinck (PigBoy); Concordia, MO Andy Groneman (Hodedo); KC, KS (Cameo Appearances) FEC-500SS; FEC-100 (Right handed); FEC-100 (Left handed); Country Smoker Tailgater; Big Green Egg (2-large, small, mini); Cookshack Pellet Fired Charbroiler |
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12-20-2008, 07:02 AM | #13 |
Babbling Farker
Join Date: 07-17-06
Location: Flushing Michigan
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Check with your state on the taxes (you would be surprised how helpful they are and for free, again at least here in Michigan), for instance, in Michigan there is no tax on food items unless they are prepared. So a rub or sauce that you bottle and sell would not require any sales tax in Michigan, you would have Income Taxes though. Please consult a Tax Attorney or CPA just to cover your self.
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Mike Rubbed,Smoked, and Sauced BBQ Team Powered by Bar's Leak and Rislone RSSBBQ.COM Backwoods Competitor Backwoods Party Weber Performer Certified Moink Baller Past President of the Great Lakes BBQ Association For those who fought for it, freedom has a flavor the protected will never know |
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12-20-2008, 07:23 AM | #14 | |
Quintessential Chatty Farker
Join Date: 12-15-07
Location: England
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Quote:
Sorry it's all new to me.
__________________
www.drsweetsmoke.com Slappin that bass like some delerious funky preist!!! UDS, Half Pint (Mini UDS), Weber, ProQ 20, Kegrilla *250 gallon cooker- 'The Meat Beast!!'* British BBQ Championships Grand Champion 2008 ~~~~ British BBQ Society - Southern Championship Grand Champions 2009
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12-20-2008, 07:41 AM | #15 |
somebody shut me the fark up.
Join Date: 05-03-07
Location: New Baltimore, Mi.
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Co-packers, you can't do this kind of thing at home.
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Owner of Bubba's BBQ & Catering L.L.C. Beer Snob I cook the #bestbrisketnorthoftexas. Get over it. #detroitporkmafia BBQ Person of the Year 2013 |
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