I have tried a few different Kingsford “flavored” briquettes. The apple and cherry were both good. Those two stood out as ones I’d buy again. $3.99 a bag is probably the most I’d pay for it.
You can definitely see the wood in the briquettes. For lack of a better description, it looks like there is sawdust in them. I can also say that the cherry and apple smelled like cherry and apple when it smoldered.