It's all about supply and demand. When the price gets high enough to offend people, it causes less demand and the prices come down. If we always dealt with it, prices would just go up and up. Already been a few people here, including me, that walked into a store to buy a case of meat, and were offended and walked out of the store with no meat. This creates an excess of supply, which will cause the prices to come down.
I'll wager that if you ran the numbers it would be twice that cost. Gear, gun/bow, gas, license, tagging fee, etc... Not to mention your hourly rate for hunting and processing. Don't get me wrong as I hunt and fish but I'm not delusional that it's cheaper than the store. Is it better than store bought... Absolutey, but not always cheaper on paper.