Prairie Smoke
Knows what a fatty is.
I’m going to be leaving feedback questionnaires at my 2009 catering events, (with the host’s permission). I’m wondering if anyone has done this and if you have some samples you can share. My goal is to find out what we can do to improve, and to uncover any problem areas in customers’ minds that I might not know about otherwise. We’ve been catering for 3-4 years but 2009 is our first year of being really serious about it. Our functions in the past have been for people we know or through close referrals – in other words, groups from which negative feedback doesn’t flow freely.
This year, I have 6 events booked so far, plus quite a few open quotes. This is all new events for people I don’t know. It’s very important for me to get this feedback. I have high confidence in our abilities due to past experience / interactions, but it would be ignorant to think there isn’t room to improve.
My plan – I’ll be leaving 3x5” postcards with some basic information about us and a huge invitation (“How did we do?”) to give us feedback. The card will contain a URL (section of my website) where they can fill in some pre-determined questions and leave all the comments they want. I think I’ll get a much higher response rate than asking them to fill out a piece of paper and mail it in.
The motivation for them to do so will be a prize – a BBQ dinner for 20 people at the end of the season.
One other thought is to have one questionnaire for my customers – the people who chose us in the first place, and a different one for their guests.
Ideas / suggestions??
Thanks!
This year, I have 6 events booked so far, plus quite a few open quotes. This is all new events for people I don’t know. It’s very important for me to get this feedback. I have high confidence in our abilities due to past experience / interactions, but it would be ignorant to think there isn’t room to improve.
My plan – I’ll be leaving 3x5” postcards with some basic information about us and a huge invitation (“How did we do?”) to give us feedback. The card will contain a URL (section of my website) where they can fill in some pre-determined questions and leave all the comments they want. I think I’ll get a much higher response rate than asking them to fill out a piece of paper and mail it in.
The motivation for them to do so will be a prize – a BBQ dinner for 20 people at the end of the season.
One other thought is to have one questionnaire for my customers – the people who chose us in the first place, and a different one for their guests.
Ideas / suggestions??
Thanks!