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Competition BBQ *On Topic Only* Discussion regarding all aspects of Competition BBQ. Experiences competing or visiting, questions, getting started, Equipment, announcements of events, Results, Reviews, Planning, etc. Questions here will be responded to with competition BBQ in mind. |
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03-21-2008, 09:53 PM | #1 |
Quintessential Chatty Farker
Join Date: 07-13-06
Location: Memphis, TN
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Sponsorship ROI?
I'm working with a couple of meat distributors for possible sponsorship of team SIDE this year and beyond, but one has asked for an estimate as to sponsorship cost versus exposure value. I could put something random together but am wondering if any of the bigger teams have any ideas?
I'm doing 4-5 contests max and can guesstimate the meat costs but how do I value exposure to logos, etc based on foot traffic at each contest?
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[URL="http://www.bbq-brethren.com"]http://www.SmokeInDaEye.com[/URL] Gen II Komodo Kamado, Pit Barrel Cooker, 3x 18.5" WSMs, 22.5" WSM, modified 18.5" Weber Kettle, 22.5" Weber Kettle circa 1960ish, Weber One Touch Platinum, copper Weber Smokey Joe, La Caja China, Bubba Keg, Bodom Picnic Grill, Weber Genesis |
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03-21-2008, 09:56 PM | #2 |
Moderator
Join Date: 09-17-05
Location: Mooresville, NC
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Is the meat distributor a local, regional or national player ?
Does he service the markets you would be competing in ? If he's a regional/national guy... is there a way for patrons of the contest to find out about their products/services eiher online, pamphlets (possibly with a discount incentive if they place an order from finding out about it from team SIDE etc.) ?
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XL BGE (#2) & Performer Platinum Former owner: Jambo Backyard, Klose BYC, Lonestar Vertical offset w/ Insulated Firebox, Medium Spicewine, Pitts & Spitts, XL BGE (#1) & (2) Medium BGE's, 22" WSM & (2) 18" WSM's, 18" & 22" Weber Kettles |
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03-21-2008, 10:14 PM | #3 |
Full Fledged Farker
Join Date: 11-13-07
Location: Frederick County, MD
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If the meat distributor is local and you are doing comps outside the immediate area, you can't really offer a lot of business value. For example, say you are competing in PA, if he only serves an area in NY, he gets little to no value to advertise in PA where you are competing. This is the problem trying to recruit local businesses as sponsors.
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Bill Just Smokin' Around Competition BBQ Team BWS Fatboy, BWS Competitor Medium BGE, Weber Kettle and gasser, other toys |
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03-21-2008, 10:21 PM | #4 |
somebody shut me the fark up.
Join Date: 10-09-06
Location: Blue Springs, MO
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Use estimated foot traffic at the contests that you are cooking at as well as other BBQ events where he may get exposure. Don't forget to count the miles you may travel to the events and let him know that his logo, if on your trailer, will be seen on major highways and interstates spanning X number of miles. Include exposure on shirts, team web site, etc.
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Pork Pullin Plowboys (and Smoke on Wheels) Save a hog, ride a plowboy! www.plowboysbbq.com Todd Johns (me); Blue Springs, MO Randy Hinck (PigBoy); Concordia, MO Andy Groneman (Hodedo); KC, KS (Cameo Appearances) FEC-500SS; FEC-100 (Right handed); FEC-100 (Left handed); Country Smoker Tailgater; Big Green Egg (2-large, small, mini); Cookshack Pellet Fired Charbroiler |
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03-21-2008, 10:32 PM | #5 | |
Quintessential Chatty Farker
Join Date: 07-13-06
Location: Memphis, TN
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Quote:
__________________
[URL="http://www.bbq-brethren.com"]http://www.SmokeInDaEye.com[/URL] Gen II Komodo Kamado, Pit Barrel Cooker, 3x 18.5" WSMs, 22.5" WSM, modified 18.5" Weber Kettle, 22.5" Weber Kettle circa 1960ish, Weber One Touch Platinum, copper Weber Smokey Joe, La Caja China, Bubba Keg, Bodom Picnic Grill, Weber Genesis |
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03-21-2008, 10:42 PM | #6 | |
somebody shut me the fark up.
Join Date: 10-09-06
Location: Blue Springs, MO
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Quote:
Also include the number of average teams at the events. If you like the product, you'll be telling your friends. Include the awards you've won for credibility within you peer group.
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Pork Pullin Plowboys (and Smoke on Wheels) Save a hog, ride a plowboy! www.plowboysbbq.com Todd Johns (me); Blue Springs, MO Randy Hinck (PigBoy); Concordia, MO Andy Groneman (Hodedo); KC, KS (Cameo Appearances) FEC-500SS; FEC-100 (Right handed); FEC-100 (Left handed); Country Smoker Tailgater; Big Green Egg (2-large, small, mini); Cookshack Pellet Fired Charbroiler |
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03-22-2008, 08:29 AM | #7 | |
is One Chatty Farker
Join Date: 07-21-05
Location: South Dakota
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Quote:
that is what it is about getting exposure. be seen, credibility, and for goodness sake don't be a drunken mess. You now are not representing yourself you have your sponsors image also. Have fun but if you have a Major one you must be somewhat in tune with the surroundings. ROI for my sponsor is priceless!!! You know mine right Todd.
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[FONT=Arial Black][SIZE=3]SCOTTY D[/SIZE][/FONT] [SIZE=1][FONT=Arial Black][COLOR=red][SIZE=2]SCOTTY D'S BUILT FOR BBQ[/SIZE] [/COLOR][/FONT][/SIZE] [B]LANG 84[/B] [B]STUMPS 223[/B] [B]STUMPS CLASSIC[/B] [B]STUMPS PLATNUM BEING BUILT NOW[/B] [B]WEBER KETTLE GOLD[/B] [B]YOUR SILENCE WILL NOT SAVE YOU[/B] |
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03-22-2008, 08:36 AM | #8 | |
somebody shut me the fark up.
Join Date: 10-09-06
Location: Blue Springs, MO
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Quote:
__________________
Pork Pullin Plowboys (and Smoke on Wheels) Save a hog, ride a plowboy! www.plowboysbbq.com Todd Johns (me); Blue Springs, MO Randy Hinck (PigBoy); Concordia, MO Andy Groneman (Hodedo); KC, KS (Cameo Appearances) FEC-500SS; FEC-100 (Right handed); FEC-100 (Left handed); Country Smoker Tailgater; Big Green Egg (2-large, small, mini); Cookshack Pellet Fired Charbroiler |
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03-22-2008, 05:03 PM | #9 | |
Babbling Farker
Join Date: 02-19-06
Location: Kansas City
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Quote:
AMEN for that JACK LINKS Beef Jerky!!!! and steak nuggets, and other morsels your sponsor produces....
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Andy /Smoke on Wheels Competition BBQ - www.smokeonwheels.com |
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03-22-2008, 05:45 PM | #10 | |
is One Chatty Farker
Join Date: 07-21-05
Location: South Dakota
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Quote:
Thanks guys for the plug, but I really got to tell you. when you have a sponsor that kicks in for the long haul. IMAGE takes on a new meaning. We still do have fun and a great time just make sure we don't get to crazy in public. Now that being said Lets have a party as we do like to host some of the best party's just come to Huron in June. BROTHERS I WILL SHOW YOU A PARTY AS I WILL THROW A SPONSOR GATHERING.
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[FONT=Arial Black][SIZE=3]SCOTTY D[/SIZE][/FONT] [SIZE=1][FONT=Arial Black][COLOR=red][SIZE=2]SCOTTY D'S BUILT FOR BBQ[/SIZE] [/COLOR][/FONT][/SIZE] [B]LANG 84[/B] [B]STUMPS 223[/B] [B]STUMPS CLASSIC[/B] [B]STUMPS PLATNUM BEING BUILT NOW[/B] [B]WEBER KETTLE GOLD[/B] [B]YOUR SILENCE WILL NOT SAVE YOU[/B] |
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03-22-2008, 06:56 PM | #11 |
Babbling Farker
Join Date: 08-07-06
Location: huntington, ny
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Clint,
Include the exposure that you gain from participation in forums such as these. Tournament reports and wrap-ups that you present here or on other sites as well as photos of your lot will hit thousands of eyes. And it's a specific targeted market. Not many vegetarians here. Eric
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2 Thessalonians 2:15 Exodus 12:9 |
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03-22-2008, 06:57 PM | #12 | |
is One Chatty Farker
Join Date: 06-21-07
Location: Overland Park, KS
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Quote:
If there's enough potential money on the table, consider consulting with an ad agency. I hear MMA has experience in the competitve cooking arena .
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Paul Ostrom The Pickled Pig Twitter - @ThePickledPig CBJ, WSM, UDS Cookers, Weber Gasser, Weber One Touch Gold Kettle, |
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03-23-2008, 12:15 PM | #13 | |
is One Chatty Farker
Join Date: 07-21-05
Location: patchogue, n.y.
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Quote:
phil |
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03-23-2008, 12:21 PM | #14 |
somebody shut me the fark up.
Join Date: 08-11-03
Location: Rocklin, CA
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MMA Creative the "marketing" company for KCBS. Not to be confused with Mixed Martial Arts.
But come to thing about it... --oh never mind---
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Larry Soon to be a Texafornian. For a limited time I will be issuing Moink Ball Certificates. I'm working on a special COVID 19 Verson. Email me for details. |
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03-23-2008, 12:22 PM | #15 |
Moderator
Join Date: 09-17-05
Location: Mooresville, NC
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MMA was hired in the last year or so by KCBS be their marketing arm to promote the organization and build the brand that some have reason to believe that the deal struck serves some more than others and is not in the best interests of the general membership but that is another subject althogether.
__________________
XL BGE (#2) & Performer Platinum Former owner: Jambo Backyard, Klose BYC, Lonestar Vertical offset w/ Insulated Firebox, Medium Spicewine, Pitts & Spitts, XL BGE (#1) & (2) Medium BGE's, 22" WSM & (2) 18" WSM's, 18" & 22" Weber Kettles |
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