Business Name

jorbroni · 07-20-2011, 02:40 PM

I want to start selling my rub and I was trying to figure out a catchy name. This is what I came up with so far.

1) Flavabliss BBQ Seasoning and Rubs

2) Thee-Thee's BBQ Seasoning and Rubs (childhood nickname

)

3) Red Boy's BBQ Seasoning and Rubs

What do you guys think? Please be honest, I can definitely take criticism. I am also open to suggestions.

deguerre · 07-20-2011, 02:55 PM

Texas Crack BBQ Rub?
(It's addictive, y'all...)

Cast Iron Chef · 07-20-2011, 04:33 PM

1) Flavabliss BBQ Seasoning and Rubs

At quick glace almost looks like flavorless.

2) Thee-Thee's BBQ Seasoning and Rubs (childhood nickname

)

Hard to pronounce.

3) Red Boy's BBQ Seasoning and Rubs

Not bad. To me red would mean hot. I might buy it based on that and if it wasn't hot I might not buy again.

I'm no marketing guru though.

jorbroni · 07-20-2011, 04:41 PM

Your comments makes a lot of sense. Thanks

landarc · 07-20-2011, 07:05 PM

1) Flavabliss BBQ Seasoning and Rubs
It seems a little to long to roll off the tongue here as well. I am not a huge fan of trying to combine words too. hard to remember as I get older.
2) Thee-Thee's BBQ Seasoning and Rubs (childhood nickname

)
It just does not ring the bell for me in terms of shelf appeal.
3) Red Boy's BBQ Seasoning and Rubs
I like this one. It speaks to me about the south, there is the small issue that Red Boy can also stand for a Norteno gang member or a Blood gang member, or a male prostitute in some areas. Maybe not Dallas.

jorbroni · 07-20-2011, 10:25 PM

I have one more to add.

Love-N-It BBQ Seasoning and Rubs (Love is my family last name)

Smiter Q · 07-21-2011, 03:16 AM

I have good deal of a marketing history and sales background.

The first two names would alienate LOTS of possible clients.
They are quite "niche" style names, and would not have mass appeal, especially to more
conservative type of clients.

Flavabliss sounds hip enough for younger crowds(20 somethings).. but
this is not a buying demographic for the most part. Using a deconstructed
spelling of a word in a product makes people nervous(whether they know it or not.)
Psychologically they think "What else about the product is deconstructed?"
Especially with food items. The more educated the client is, the less comfortable
they are with these type of word plays.

"Thee Thee's" is a nonsensical name.
Although personally important to you, it would transfer minimally to others.
Again, people would be trying to figure out the name instead of focusing on the product.
The mass consensus verdict would be.... "weird."

Red Boy works the best for me, and/or some use of your last name.
Love-N-It at first glance may sound good, but I would never use a product name
that has "it" as a title descriptor. Also has the deconstructed use of a word.

Not trying to be harsh.... just real.

Best advice I can offer is think of something that would have a good association with many people.
Also tie a graphic and logo in that complements the name of the business chosen.
Lots of people make a mistake by "over personalizing" a business or product name.
They are emotionally invested and subjective oriented, hence they can lose some objectivity
as to what works the best to convey a product to a consumer.

Hope some of this is helpful for you.

Big Sexy · 07-21-2011, 03:55 AM

Quote:

Originally Posted by deguerre

Texas Crack BBQ Rub?
(It's addictive, y'all...)

+1 on the "Texas Crack"
... has humor, you wont forget the name, and it would be easy to come up with a funny slogan (like the one deguerre posted)

HeSmellsLikeSmoke · 07-21-2011, 05:51 AM

BBQ LOVE
Rubs and Seasoning

PorkQPine · 07-21-2011, 09:57 AM

Quote:

Originally Posted by Smiter Q

I have good deal of a marketing history and sales background.

The first two names would alienate LOTS of possible clients.
They are quite "niche" style names, and would not have mass appeal, especially to more
conservative type of clients.

Flavabliss sounds hip enough for younger crowds(20 somethings).. but
this is not a buying demographic for the most part. Using a deconstructed
spelling of a word in a product makes people nervous(whether they know it or not.)
Psychologically they think "What else about the product is deconstructed?"
Especially with food items. The more educated the client is, the less comfortable
they are with these type of word plays.

"Thee Thee's" is a nonsensical name.
Although personally important to you, it would transfer minimally to others.
Again, people would be trying to figure out the name instead of focusing on the product.
The mass consensus verdict would be.... "weird."

Red Boy works the best for me, and/or some use of your last name.
Love-N-It at first glance may sound good, but I would never use a product name
that has "it" as a title descriptor. Also has the deconstructed use of a word.

Not trying to be harsh.... just real.

Best advice I can offer is think of something that would have a good association with many people.
Also tie a graphic and logo in that complements the name of the business chosen.
Lots of people make a mistake by "over personalizing" a business or product name.
They are emotionally invested and subjective oriented, hence they can lose some objectivity
as to what works the best to convey a product to a consumer.

Hope some of this is helpful for you.

Smiter Q is exactly right on all counts. Post some other names as these just won't work. FYI, this is probably the most important thing you will do as the name if more important than the flavor of the rub because if you don't get someone to try it you won't get any sales so the flavor will become a non-issue. Just think of the times you bought sauces, was it because of the label or because of the flavor? The name and label will get you the first sale and the flavor will get you repeat customers. I have bought tons of stuff because of the label.

jorbroni · 07-21-2011, 01:30 PM

Que Love BBQ Seasonings and Rubs
Cammie Lee's BBQ Seasonings and Rubs (GrandMother's name)

Smiter Q · 07-21-2011, 05:18 PM

Quote:

Originally Posted by jorbroni

Que Love BBQ Seasonings and Rubs
Cammie Lee's BBQ Seasonings and Rubs (GrandMother's name)

Cammie Lee's is catchy and original. Also a pretty unique name,
and should be remembered fairly well for repeat sales.

Kind of warm and motherly even.

jorbroni · 07-22-2011, 11:34 AM

Quote:

Originally Posted by Smiter Q

Cammie Lee's is catchy and original. Also a pretty unique name,
and should be remembered fairly well for repeat sales.

Kind of warm and motherly even.

Thanks for all the great advice

big brother smoke · 07-22-2011, 12:01 PM

Cammie Lee's - when I look at the name real quick, it says to me that, this is a family secret released from their vault to the general public to enjoy.

Bigmista · 07-22-2011, 12:14 PM

Quote:

Originally Posted by jorbroni

Que Love BBQ Seasonings and Rubs
Cammie Lee's BBQ Seasonings and Rubs (GrandMother's name)

I like Cammie Lee. Just sound like somebody that knows about cooking.

07-20-2011, 02:40 PM	#1
jorbroni Is lookin for wood to cook with. Join Date: 11-02-10 Location: Dallas TX	Business Name I want to start selling my rub and I was trying to figure out a catchy name. This is what I came up with so far. 1) Flavabliss BBQ Seasoning and Rubs 2) Thee-Thee's BBQ Seasoning and Rubs (childhood nickname ) 3) Red Boy's BBQ Seasoning and Rubs What do you guys think? Please be honest, I can definitely take criticism. I am also open to suggestions.

07-20-2011, 02:55 PM	#2
deguerre somebody shut me the fark up. Join Date: 07-15-09 Location: Memphis, TN...Formerly of Decatur, AL	Texas Crack BBQ Rub? (It's addictive, y'all...) __________________ Guerry [FONT=Book Antiqua]Pit Beeatch for Team Munchkin[/FONT] [FONT=Book Antiqua][B]Avatar by Northwest BBQ [/B][/FONT]"...In nature, there are predators. I believe the common denominator of the universe is not harmony, but chaos, hostility and murder..." Werner Herzog

07-20-2011, 04:33 PM	#3
Cast Iron Chef is One Chatty Farker Join Date: 08-01-09 Location: Henderson, NV	1) Flavabliss BBQ Seasoning and Rubs At quick glace almost looks like flavorless. 2) Thee-Thee's BBQ Seasoning and Rubs (childhood nickname ) Hard to pronounce. 3) Red Boy's BBQ Seasoning and Rubs Not bad. To me red would mean hot. I might buy it based on that and if it wasn't hot I might not buy again. I'm no marketing guru though. __________________ Paul 18.5 & (2) 22.5" WSM New Brumfield Offset Smoker/Grill 22.5" Weber One Touch Platinum [SIZE=2][COLOR=#000000][COLOR=RoyalBlue]Genesis[/COLOR] 3 Gasser Bradley [/COLOR][/SIZE]Bisquette[SIZE=2][COLOR=#000000] Pooper Bullpen BBQ Team [/COLOR][/SIZE]

07-20-2011, 07:05 PM	#5
landarc somebody shut me the fark up. Join Date: 06-26-09 Location: sAn leAnDRo, CA	1) Flavabliss BBQ Seasoning and Rubs It seems a little to long to roll off the tongue here as well. I am not a huge fan of trying to combine words too. hard to remember as I get older. 2) Thee-Thee's BBQ Seasoning and Rubs (childhood nickname ) It just does not ring the bell for me in terms of shelf appeal. 3) Red Boy's BBQ Seasoning and Rubs I like this one. It speaks to me about the south, there is the small issue that Red Boy can also stand for a Norteno gang member or a Blood gang member, or a male prostitute in some areas. Maybe not Dallas. __________________ [COLOR=DarkGreen][COLOR=DarkRed][SIZE=1]me: I don't drink anymore Yelonutz: me either, but, then again, I don't drink any less [/SIZE][/COLOR][/COLOR][SIZE=1][COLOR=DarkRed] [COLOR=Pink]SSS[/COLOR] [/COLOR][/SIZE]

07-21-2011, 03:16 AM	#7
Smiter Q is One Chatty Farker Join Date: 05-05-10 Location: Austin - TX	I have good deal of a marketing history and sales background. The first two names would alienate LOTS of possible clients. They are quite "niche" style names, and would not have mass appeal, especially to more conservative type of clients. Flavabliss sounds hip enough for younger crowds(20 somethings).. but this is not a buying demographic for the most part. Using a deconstructed spelling of a word in a product makes people nervous(whether they know it or not.) Psychologically they think "What else about the product is deconstructed?" Especially with food items. The more educated the client is, the less comfortable they are with these type of word plays. "Thee Thee's" is a nonsensical name. Although personally important to you, it would transfer minimally to others. Again, people would be trying to figure out the name instead of focusing on the product. The mass consensus verdict would be.... "weird." Red Boy works the best for me, and/or some use of your last name. Love-N-It at first glance may sound good, but I would never use a product name that has "it" as a title descriptor. Also has the deconstructed use of a word. Not trying to be harsh.... just real. Best advice I can offer is think of something that would have a good association with many people. Also tie a graphic and logo in that complements the name of the business chosen. Lots of people make a mistake by "over personalizing" a business or product name. They are emotionally invested and subjective oriented, hence they can lose some objectivity as to what works the best to convey a product to a consumer. Hope some of this is helpful for you. __________________ Brian: Weber: OTG + Lime Performer - - Keeping the Armor On - Eph. 6:11 Last edited by Smiter Q; 07-21-2011 at 03:33 AM..

07-20-2011, 04:41 PM	#4
jorbroni Is lookin for wood to cook with. Join Date: 11-02-10 Location: Dallas TX	Your comments makes a lot of sense. Thanks

07-20-2011, 10:25 PM	#6
jorbroni Is lookin for wood to cook with. Join Date: 11-02-10 Location: Dallas TX	I have one more to add. Love-N-It BBQ Seasoning and Rubs (Love is my family last name)

07-21-2011, 05:51 AM	#9
HeSmellsLikeSmoke somebody shut me the fark up. Join Date: 04-02-07 Location: Warren, Vermont	BBQ LOVE Rubs and Seasoning __________________ Jim - Another transplanted Texan Former KCBS CBJ Large and Medium Big Green Eggs , Black 18.5" WSM, Blue Weber Performer - Stainless, Green Weber OTG Kettle , Brinkmann SnP Pro, and a Stainless UDS. One retired Portable Kitchen grill. Red Thermapen, Maverick ET-732, EdgePro Apex Sharpener. Avatar is the original 1951 Weber Kettle

07-21-2011, 01:30 PM	#11
jorbroni Is lookin for wood to cook with. Join Date: 11-02-10 Location: Dallas TX	Que Love BBQ Seasonings and Rubs Cammie Lee's BBQ Seasonings and Rubs (GrandMother's name)

07-22-2011, 12:01 PM	#14
big brother smoke somebody shut me the fark up. Join Date: 05-03-06 Location: Ventura, CA	Cammie Lee's - when I look at the name real quick, it says to me that, this is a family secret released from their vault to the general public to enjoy. __________________ Peace and Smoke, BBS Powered by the West Coast Offense: Big Poppa Smokers and Simply Marvelous BBQ - "Walk with Us" My weapons: Humphrey's Smokers Last edited by big brother smoke; 07-22-2011 at 12:41 PM..

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