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Catering, Vending and Cooking For The Masses. this forum is OnTopic. A resource to help with catering, vending and just cooking for large parties. Topics to include Getting Started, Ethics, Marketing, Catering resources, Formulas and recipes for cooking for large groups.


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Unread 07-20-2011, 02:40 PM   #1
jorbroni
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I want to start selling my rub and I was trying to figure out a catchy name. This is what I came up with so far.

1) Flavabliss BBQ Seasoning and Rubs

2) Thee-Thee's BBQ Seasoning and Rubs (childhood nickname )

3) Red Boy's BBQ Seasoning and Rubs

What do you guys think? Please be honest, I can definitely take criticism. I am also open to suggestions.
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Unread 07-20-2011, 02:55 PM   #2
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Texas Crack BBQ Rub?
(It's addictive, y'all...)
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Unread 07-20-2011, 04:33 PM   #3
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1) Flavabliss BBQ Seasoning and Rubs

At quick glace almost looks like flavorless.

2) Thee-Thee's BBQ Seasoning and Rubs (childhood nickname )

Hard to pronounce.

3) Red Boy's BBQ Seasoning and Rubs

Not bad. To me red would mean hot. I might buy it based on that and if it wasn't hot I might not buy again.

I'm no marketing guru though.
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Unread 07-20-2011, 04:41 PM   #4
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Your comments makes a lot of sense. Thanks
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Unread 07-20-2011, 07:05 PM   #5
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1) Flavabliss BBQ Seasoning and Rubs
It seems a little to long to roll off the tongue here as well. I am not a huge fan of trying to combine words too. hard to remember as I get older.
2) Thee-Thee's BBQ Seasoning and Rubs (childhood nickname )
It just does not ring the bell for me in terms of shelf appeal.
3) Red Boy's BBQ Seasoning and Rubs
I like this one. It speaks to me about the south, there is the small issue that Red Boy can also stand for a Norteno gang member or a Blood gang member, or a male prostitute in some areas. Maybe not Dallas.
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Unread 07-20-2011, 10:25 PM   #6
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I have one more to add.

Love-N-It BBQ Seasoning and Rubs (Love is my family last name)
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Unread 07-21-2011, 03:16 AM   #7
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I have good deal of a marketing history and sales background.

The first two names would alienate LOTS of possible clients.
They are quite "niche" style names, and would not have mass appeal, especially to more
conservative type of clients.

Flavabliss sounds hip enough for younger crowds(20 somethings).. but
this is not a buying demographic for the most part. Using a deconstructed
spelling of a word in a product makes people nervous(whether they know it or not.)
Psychologically they think "What else about the product is deconstructed?"
Especially with food items. The more educated the client is, the less comfortable
they are with these type of word plays.

"Thee Thee's" is a nonsensical name.
Although personally important to you, it would transfer minimally to others.
Again, people would be trying to figure out the name instead of focusing on the product.
The mass consensus verdict would be.... "weird."

Red Boy works the best for me, and/or some use of your last name.
Love-N-It at first glance may sound good, but I would never use a product name
that has "it" as a title descriptor. Also has the deconstructed use of a word.

Not trying to be harsh.... just real.

Best advice I can offer is think of something that would have a good association with many people.
Also tie a graphic and logo in that complements the name of the business chosen.
Lots of people make a mistake by "over personalizing" a business or product name.
They are emotionally invested and subjective oriented, hence they can lose some objectivity
as to what works the best to convey a product to a consumer.

Hope some of this is helpful for you.
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Unread 07-21-2011, 03:55 AM   #8
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Quote:
Originally Posted by deguerre View Post
Texas Crack BBQ Rub?
(It's addictive, y'all...)
+1 on the "Texas Crack"
... has humor, you wont forget the name, and it would be easy to come up with a funny slogan (like the one deguerre posted)
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Unread 07-21-2011, 05:51 AM   #9
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BBQ LOVE
Rubs and Seasoning
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Unread 07-21-2011, 09:57 AM   #10
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Quote:
Originally Posted by Smiter Q View Post
I have good deal of a marketing history and sales background.

The first two names would alienate LOTS of possible clients.
They are quite "niche" style names, and would not have mass appeal, especially to more
conservative type of clients.

Flavabliss sounds hip enough for younger crowds(20 somethings).. but
this is not a buying demographic for the most part. Using a deconstructed
spelling of a word in a product makes people nervous(whether they know it or not.)
Psychologically they think "What else about the product is deconstructed?"
Especially with food items. The more educated the client is, the less comfortable
they are with these type of word plays.

"Thee Thee's" is a nonsensical name.
Although personally important to you, it would transfer minimally to others.
Again, people would be trying to figure out the name instead of focusing on the product.
The mass consensus verdict would be.... "weird."

Red Boy works the best for me, and/or some use of your last name.
Love-N-It at first glance may sound good, but I would never use a product name
that has "it" as a title descriptor. Also has the deconstructed use of a word.

Not trying to be harsh.... just real.

Best advice I can offer is think of something that would have a good association with many people.
Also tie a graphic and logo in that complements the name of the business chosen.
Lots of people make a mistake by "over personalizing" a business or product name.
They are emotionally invested and subjective oriented, hence they can lose some objectivity
as to what works the best to convey a product to a consumer.

Hope some of this is helpful for you.
Smiter Q is exactly right on all counts. Post some other names as these just won't work. FYI, this is probably the most important thing you will do as the name if more important than the flavor of the rub because if you don't get someone to try it you won't get any sales so the flavor will become a non-issue. Just think of the times you bought sauces, was it because of the label or because of the flavor? The name and label will get you the first sale and the flavor will get you repeat customers. I have bought tons of stuff because of the label.
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Unread 07-21-2011, 01:30 PM   #11
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Que Love BBQ Seasonings and Rubs
Cammie Lee's BBQ Seasonings and Rubs (GrandMother's name)
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Unread 07-21-2011, 05:18 PM   #12
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Quote:
Originally Posted by jorbroni View Post
Que Love BBQ Seasonings and Rubs
Cammie Lee's BBQ Seasonings and Rubs (GrandMother's name)
Cammie Lee's is catchy and original. Also a pretty unique name,
and should be remembered fairly well for repeat sales.

Kind of warm and motherly even.
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Unread 07-22-2011, 11:34 AM   #13
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Quote:
Originally Posted by Smiter Q View Post
Cammie Lee's is catchy and original. Also a pretty unique name,
and should be remembered fairly well for repeat sales.

Kind of warm and motherly even.


Thanks for all the great advice
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Unread 07-22-2011, 12:01 PM   #14
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Cammie Lee's - when I look at the name real quick, it says to me that, this is a family secret released from their vault to the general public to enjoy.
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Unread 07-22-2011, 12:14 PM   #15
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Quote:
Originally Posted by jorbroni View Post
Que Love BBQ Seasonings and Rubs
Cammie Lee's BBQ Seasonings and Rubs (GrandMother's name)
I like Cammie Lee. Just sound like somebody that knows about cooking.
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