Get yourself business cards and sheet flyers printed up, set up a website showcasing what you can do, perhaps throw your hat in the ring for some of the local churches and civic centers, little league clubs, schools, universities, colleges.
Make sure you are complying with the Health Department rules and regulations, and that you are licensed and are carrying insurance at least $500,000 and in some areas require $1,000,000, so check what you need and comply with it.
If you want greater coverage, you can also try having an article written about you and your catering Co…Send it to all the local newspapers, including the free circulation town papers, they are always looking for filler, fun or informational pieces, it would help if you got the article written about you contributing to a charity event, feed the emergency workers, something that puts your catering Co on a different level than every other catering Co.
That way the article can fill more than one need for the newspapers.
The main thing this all comes down to is to get your name out in the publics mind, as the go to guy for your style of catering, and the more word of mouth working for you the better. Often if there is some side to a human-interest story, it can also get picked up as filler for the local radio and TV slots.
[FONT="]Make sure you have your website, abilities in place before doing some of the more “out there” promotional stuff, as it pay dividends to point folks at the information source, as well as to tell folks you are just available. [/FONT]