How many of those 15,000 members are active other than taking a judging class and judging one or two comps? You have to have a destination that offers more than a crappy dinner and a meeting (I suspect some of the drop off in attendance this year is due to the sub-par banquets of the last two years). January is tough because all the Christmas bills are coming due and most businesses are ramping up for the new year. In addition most cooks don't want to waste 3 days of vacation to attend the meeting when they're going to need them for competitions later in the year.
Think of the expense for KCBS when its out of town: airfare, meals, car rental, accommodations for the office staff.....that's a lot of cash. There may be a scouting trip involved as well, I don't know.
If KCBS is going to travel it why is MMA always the point? KCBS pays $5,000 to each Sam's event director. If you're going to host the meeting in the South East, hire a member or a travel planner
that actually lives in the area. KCBS has cash reserves, use a little for the members.
Hold a convention with exhibitors, lectures, discussion panels and classes. Somewhere in the middle have an open annual meeting. A lot more interesting tan an awards dinner.
MABA ran a trade show / exhibit / classes / meeting / awards event for a couple of years. The logistics are daunting. One of the big problems is that you need an outdoor exhibit area where cooked food can be served. Most hotel / meeting facilities have a requirement that any and all F&B be purchased through them. Then you need to get people that are willing to teach classes that would appeal to a large cross section of members. What you really need is a destination city where people have access to some kind of entertainment. KCBS did contact MABA (the regional organization) prior to the Philly meeting but they pretty much ignored our advice. We suggested Atlantic City (something else to do, shows, restaurants, casinos, BARS, shopping, public transportation, cheap rooms, parking) or Washington suburbs (something else to do, airport hub, restaurants, BARS, shopping, public transportation, semi cheap rooms, parking) and they selected a somewhat out of the way hotel in Philly where they had trouble parking pick-ups and vans with limited facilities and little access to other areas of the city.
But to pay $55 for a dinner, served on paper plates, no beverages, no bathrooms, banquet not in the hotel and have to walk to get to the tent, I think might be pushing it. That is no slam on the folks at KCBS or the folks that catered. That was not a $55 meal though.
It should be a knock at KCBS, they set it up, they're responsible. I'd really like to know what the actual banquet budget vs what they charged members was for the last three meetings. The Philly banquet was terrible in addition to running out of food. It's telling when the big after dinner activity is finding which sub shops are still open.
They ran out of food again the next year and then this year was, well, see above. Where is the money going? Once again, KCBS isn't short of cash.