Where's that smell coming from???

Well, I just received a new order of rubs from BPS...and all but 1 are familiar rubs to me (Head Country and a couple of Simply Marvelous rubs)... however, there's a new guy in this order...Slap-Yo-Daddy chicken rub... and I must say, I have never received a rub order that smelled more glorious! I haven't even opened the packaging yet, but the smell is off the charts I'll be a happy camper if it tastes even 1/2 as good as it smells... I'll be sure to report back ASAP.