[Brewer]

I use quite a bit of it, it's a popular sea salt with a mellow flavor. Very tasty on all types of meat. It's also much better for you than iodized/refined salt. Apparently sea salts do not increase blood pressure like iodized/refined salt does.

I don't typically use it in rubs because it has a higher moisture content than iodized/refined salt and clumps up a bit - but I would like to.