Quote:
Originally Posted by dgaddis1
SOCIAL MEDIA is an amazing tool. Done right you can really increase your brand awareness, and it doesn't cost you much, if any, money to do so. That said, you need to be thoughtful with how you use it. Pictures and video are greater than just text. Don't post crappy pictures. Be careful with political posts. Make sure you're using the platform (facebook, instagram, twitter, etc) the way it's supposed to be used.
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Very good advice. We do almost 100% of our advertising on Facebook. We don't do enough on Instagram and Twitter but I'm working on that as well. As he said, you have to be very careful with other things you post. We live in a small town and I spent a solid year before we opened putting an end to my political or controversial posts. We wouldn't even put a sign in our yard supporting a particular candidate because in today's political climate people will avoid you just because you have a different belief than them. We stay out of any kind of drama that goes on and we're careful not to lean in any direction that might put off someone that leans the other way. It kind of sucks because I'm very opinionated and have always enjoyed a good debate/argument.
