Food TV, for all of its flaws has done a decent job of promoting the sport, and is getting better, as others have said, at differentiating.
FWIW, we had a 20-something food tv watching friend over for dinner and as we were putting plates on the table she said to my wife, "aren't you going to run w/ the food to the table and use a stopwatch like they do at the bbq competitions?" That may have been all she knew about bbq, but it did give me hope.
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Matt
Fletcher's Brooklyn Barbecue
The Hampton Smoker Blog: http://backyardchef.blogspot.com
7' Meadow Creek reverse flow w/ a 4' grill on the nose, named Large Marge
48" Klose Backyard Chef named Wubby
Willy the Wonder Grill
Weber Kettle named Georgiette
ECB Spider Web Collector Model
Char-Griller Smokin' Pro Firebrick Supremo
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