In all those other cases, the sanctioning body shares in the profit/loss of the event.... with marketing $$, overall purse money, guaranteed TV time, etc. etc. In these events... the sanctioning is paid for as a service... and the event is there usually to raise money or awareness for some other sponsored function. The organizer has to take care of their organization and sponsors first, since that is where the $$ comes from.... then KCBS second. I think it would be awesome if KCBS came up with a way to draw the small cooks in with some value at a higher level.... and use the cookoff as a way to get that upsell. But when an Organizer is paying KCBS for sanctioning, and KCBS has no skin in the game for prize money guarantees.... you can't really expect an organizer to add something in. I would expect them to give KCBS a tent to set up and pimp the society to all at the event... and work membership drives at that level... selling on the value that they provide. (membership, contest list, access to recipes, and other cook team info (if they have bios submitted) and the bullsheet)...