I've tried it, along with the competition blend. It produces low ash and has really long burn times in my Big Green Egg. It does have a very neutral flavor, as in little or no smoke flavor on it's own. This is really good for baking or for folks that don't like a smokey product. For barbecuing, you need to add a little more flavor wood than usual.
Since you're in California, do you carry Lazzari? They have both mesquite and oak lump, and it comes in a variety of bag sizes. I use the mesquite and really like it.....and the price is around $11 for a 20# bag.