I just ran across this at bass pro and had to give it a try because its raved about so highly here. I plan to do write ups on my blog of all my different bbq stuff, but this is a different time and place.
The bovine bold is okay. I taste the cinnamon and it has a hint of heat to it. I taste all rubs before they ever see the meat to see if it melts together nicely, and it does. However, for the price it tastes like a doctored up PAPPYS. I personally am not a huge fan of pappys because it easily overpowers the food you put it on. Sorry to rain on anyones parade. This is my palettes POV only.
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